The Complete Framework to Scale Your Brand Purposefully, Profitably, & Spaciously.

 

Program, Mentoring, and Community with Pru Chapman.

 

 

Join our next intake

Welcome to a better way of doing business.

 

You want a business that’s both profitable and meaningful, one that fuels your creative fire without sacrificing your well-being. You're ready to scale with intention for a new level of growth.


RISE is designed for business owners ready to grow their revenue, amplify their impact, and step into a more abundant future. With expert mentoring and a proven framework, this is the place where sustainable and spacious growth happens.

Because how you grow matters. It shouldn’t come at the cost of your freedom - it should create more of it. RISE gives you the structure, strategy, and support to build a business that works for you, not the other way around.

Welcome, you're in exactly the right place. 

Your next chapter starts now...

We know that running a business is a wild ride. It’s exhilarating, demanding, and constantly evolving.

You’ve moved beyond the early hustle — those sleepless nights and steep learning curves. You’ve built something solid. You know your clients, your offering, and your unique way of doing things.

But now, you’re ready for more.

Not just more revenue, but more clarity, more refinement, and a way to grow that feels aligned — sans overwhelm. 

You're not interested in scaling for the sake of it. You want smarter growth. Growth that feels right. Growth that expands your impact, deepens your confidence, and doesn't burn you out.

You’re looking for the right people, the right strategies, and the right kind of momentum.

RISE is built for business owners like you — creative, ambitious, and ready to step into the next phase with confidence.

This isn’t another business program. It’s a sharp, intimate, no-BS mentoring experience for business owners ready to refine, evolve, and move with intention.

You’ll be surrounded by people who get it. Like-minded founders and an experienced mentor who knows exactly how to get you where you want to go. 

Because this next stage?
It’s about clarity. Strategy. Momentum.

This is where you refine, expand, and elevate your business, your way - with solid guidance onboard.

Are you ready to Rise?

There's a growing movement of people just like you who want to find more meaning, purpose, and fulfillment in the work they do.

 

Introducing Rise, a new framework for growth.

Your business should light you up, enrich your life with meaningful work and deep relationships, and make you great money.

Inside RISE, you’ll implement the essential formulas and frameworks you missed at 'business school' which are essential for you to grow profitably. But this isn’t theory — it’s hands-on, guided implementation. You’ll refine your operations, streamline your systems, and gain clarity on what actually moves the needle.

Through a combination of live calls, training videos, and expert mentorship at every step, you’ll shift your mindset, build confidence, and step fully into your role as a leader in your business and your industry — attracting the right opportunities at the right time.

Smart strategy, real support, and a clear path to growth.

How it works:

 

Phase One (3 Months)

Growth Framework

 Across the first three months, you'll implement the framework to scale your business sustainably and profitably. Each week, you'll receive three training videos covering core concepts around profitability, sales and marketing, client lifecycle, and team. Then, in a weekly live Q&A session, you'll apply these insights directly to your business - ensuring real progress.

Phase Two (6 Months)

Growth Mentoring

With the framework in place, you'll have a clear, solid foundation to scale your brand with confidence. You’ll then have the option to join Pru for ongoing fortnightly mentoring for six months, where she’ll help you implement your learnings, clear roadblocks and tackle your biggest challenges, and provide tailored advice, strategies, and resources to fuel your continued growth.

Who is RISE for: 

RISE is for established founders ready to grow personally and professionally. 


Growth isn't just about increasing revenue and impact - it’s about defining your vision, expanding your capacity as a leader, and taking aligned action to build the business that supports the life you want. Scaling comes with challenges, and we’ll guide you through the tricky but essential steps - helping you strengthen your mindset, streamline your strategy, and step confidently into your next level of growth.

Purpose-Driven Founders


You have the vision, the drive, and the ambition to match. You thrive on challenges and are ready to step onto a bigger stage—one that pushes your growth while honoring the freedom you’ve worked so hard to create. We’re here to fuel that evolution, guiding you toward even greater impact and success.

Growing Companies 


Your business is thriving, and you’re ready for what’s next. You’ve mastered the fundamentals, but scaling requires strategy, structure, and the right support. With expert guidance and a clear roadmap, you can expand sustainably—without sacrificing your well-being. That’s where we come in.

Big-Thinking Sole Traders


You've got big vision for yourself and your business right out of the gate, and you want to get the right guidance onboard to slingshot your growth. A great mentor and a solid community are everything in the early years. You'll save time, money, and a whole lot of sanity. 

Brands we've helped grow:

RISE is for you if you want to:

 

Simplify Your Model to Scale More Easily

You’ve been juggling a million tasks, spinning your wheels, and not seeing the progress you deserve. You're on the verge of burnout - stuck in the grind of client work with barely a moment to pop your head up for air (grasping desperately for that next coffee). You know your business has untapped potential, but the current pace is holding you back. That’s where Pru steps in - bringing her 15 years of experience to your business, to simplify your model, streamline your processes, and amplify your growth. 

Step Into Your CEO Energy

Stepping into your next level of growth starts with becoming the person you need to be. This is about shifting your mindset, energy, and actions to align with the vision you're creating. You’ll step into the confidence, clarity, and leadership behaviors that will help you show up as the leader your business needs you to be, so you attract the right opportunities, lead your team with confidence, and have complete clarity on your next steps. This is about aligning your personal growth with your business growth.

Streamline Your Sales & Marketing System

Attract, convert, and retain your ideal clients with a proven framework that extends customer lifecycles and boosts profitability—while having you do less, not more. You’ll design a seamless product ecosystem and create a purpose-driven marketing strategy that feels authentic and delivers real results. Backed by years of experience, this approach ensures your sales and marketing efforts are purposeful and optimised for leveraged growth.

Increase Your Profitability

Transform the financial foundation of your business with strategies that make profitability a natural outcome. Simplify your financial approach, align your cash flow, and build systems that prioritise profit at every stage of the game. With the right financial mindset and structure in place, you’ll be able to confidently steer your business toward sustainable, long-term growth — without the guesswork.

Become the Go-To in Your Industry

To become a true leader in your field, you need to create a culture that fuels loyalty and passion both within your team and around your brand.  It starts by aligning everyone around a powerful vision and delivering a unique offering that resonates deeply. With a clear strategy to nurture this culture, you’ll attract a devoted following that elevates your brand to go-to status in your field.

Nail Your Purpose to Shape Your Future 

Customers are drawn to businesses making a meaningful impact, both big and small - whether that’s pushing the boundaries of design, creating spaces that connect people, or crafting something truly unique. We’ll help you define your purpose and craft a compelling Impact Statement - aligning your vision, values, and actions to become magnetic to your ideal customers and clients. 

Hey, I'm Pru...

Business Mentor, Founder of Owners Collective, and
Host of the One Wild Ride Podcast


A client once told me that working with me is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, I have helped over 15,000 founders launch, leverage, and lead their businesses.

I'm the founder of Owners Collective (B Corp), a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good I launched my podcast One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. I've interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more. 

With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies, I offer up a unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.

Off duty I love nothing more than a long hike and deep meditation around my hometown near Byron Bay.

Featured in:

Join Us

Purposeful business growth starts here.


Early-bird bonuses available now.

RISE Framework Only

4 x $1250

Charged Monthly

  • Full 3-Month RISE Framework

  • 40+ Step-by-Step Training Videos

  • 12 Weekly Live Q&A Sessions 

  • 12-Month Access to Video Content

  • *Early-Bird Bonus: Instant access to Launching Legends Program

  • *Early-Bird Bonus: Instant access to Sustainability Starter Program

Join here

RISE Framework Only

$4750

Upfront Saving

  • Full 3-Month RISE Framework

  • 40+ Step-by-Step Training Videos

  • 12 Weekly Live Q&A Sessions 

  • 12-Month Access to Video Content

  • *Early-Bird Bonus: Instant access to Launching Legends Program

  • *Early-Bird Bonus: Instant access to Sustainability Starter Program

  • Upfront payment saving! 

Join here

RISE Framework Plus 6 Months Mentoring with Pru

6 x $1375

Upfront Saving Available

  • Full 3-Month RISE Framework

  • 40+ Step-by-step Training Videos

  • 12 Weekly Live Q&A Sessions

  • Lifetime Access to Video Content

  • Additional 6-Months Fortnightly Mentoring with Pru

  • Industry Expert Guest Sessions

  • WhatsApp Community Access

  • Opportunity to resit RISE Program

  • *Early-Bird Bonus: Instant access to Launching Legends Program

  • *Early-Bird Bonus: Instant access to Sustainability Starter Program

  • *Bonus 1:1 Mentoring Session with Pru on joining to kickstart your growth immediately
  • **Strictly limited numbers
Join here

Serious street cred ...

Tess Robinson
 Founder of Smack Bang

 

"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."

Sarah Thornton
Founder of Finders Keepers

 

"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."

How is this experience different? 

 

Straight up, the industry average for completion of business programs is 5%. Our completion rate is over 95%. Why? 

 

We tackle the tricky stuff.
Mindset, financials, forecasting, team growth, and more. With our complete framework and templates, you’ll build sustainable growth from every angle. This is where most business programs fall short — by focusing solely on marketing and neglecting the crucial numbers, team-building, and comprehensive strategies needed to truly scale.

You work with Pru, every lesson.
There are no stand-in coaches, experts, or anything else. You work with Pru directly to get her 15 years of learning into your business. 

We don't make BS promises.
Nowhere on this page or in our marketing will you find us promising six, seven, or eight-figure businesses. Each business is unique. Each founder is unique. Each growth path is unique. You're smart, you can see through that sh*t a mile away. 

Strictly limited numbers.
We deeply care about your success, so we strictly cap numbers to give you the dedicated support you need. For this reason, most of our members work with us for many years, continuing to grow themselves and their businesses. 

Book a Growth Chat

Results you can expect out of RISE:

 

Grow your brand with less hustle & more ease

Say goodbye to unnecessary complexity and overwhelm. Together, we’ll simplify your strategy and build a clear, effective model to grow your business, your impact, and your bottom line.

 

More profit in your pocket

Unlock the strategies that drive real growth. We’ll optimise your offering, fine-tune your systems, and streamline your approach to ensure every decision moves you closer to sustainable profitability.

 

Work with better clients in a better way

You'll create an exceptional client experience at every touchpoint. A well-designed client journey increases retention, extends the lifecycle value of each client, and builds profitability across the board.

 

Predictable profitability across your clients 

Develop a service ecosystem that builds consistency and predictability into your business, creating a reliable and predictable foundation for growth.

 

Understand your numbers (finally!)

 Get a clear and confident grasp of the essential numbers driving your business. Stay on track, stay profitable, and make better decisions aligned with your goals.

 

Clarity on your purpose & impact

Together, we’ll craft your Impact Statement to anchor your actions, messaging, and direction. It’s your true north—magnetic to your ideal clients and creates a community of raving fans.

  

An activated and engaged community 

Shape your company culture - the secret sauce to future-proofing your brand. Engage the hearts and minds of your team, suppliers, and wider community to create lasting impact.

 

A sales funnel that authentically works for you

Design a streamlined sales system that attracts, converts, and retains your ideal clients. Deepen client relationships, extend lifecycle value, and drive meaningful growth with ease.

Here's what Mikeila, Founder of Bandit Design had to say...

 
 

Sweet success stories ...

Sharni-Marie Bates
Founder of Forj Marketing

"The RISE program has been awesome. Pru challenges your mindsets and pushes you to think beyond the borders of 'business as usual.' I love her energy, her commitment to helping all of us progress and integrate the amazing knowledge she shares. 

The quality and broad spectrum of the content is awesome for anyone looking to grow their business and get well and truly firing on all cylinders.  

Thanks so much for your energetic investment Pru! Made a huge difference to my business already (in just 4 months!) and even my accountant has commented on it!"

Jillian Dinkle 
Founder Jillian Dinkle Designs

"The RISE program has helped me clarify the direction of my business and its impact, getting clear on the future I want to create and the steps needed to get there. 

 With actionable, insightful and informative weekly lessons, being a part of RISE and its community of like minded female entrepreneurs has given me so much over the program both professionally and personally. 

 I'm so excited to use these new tools and insights to leap forward with intention."

Susan Ewington 
Susan Ewington Jewellery

"If you need to take a deep look into how your business is running, get all the advice you need to keep growing sustainably for yourself, your people, and your planet, and have a great time while doing it, then this is it.  

Everything is delivered in a framework that is simple, clear and concise, and always executed with the end in mind for genuine results. You can't help but be encouraged to implement what you truly know you need. 

Pru's wisdom in all things business, specifically tailored for a modern energy, is blended with an infectious generosity of spirit, collaborative intention, and just a bloody good vibe."

Bec Buchanan
Founder of StraightUp Bookeeping

“I did the September intake of Rise and absolutely loved it. My business is in the process of becoming a BCorp and this program really helped me along that path with practical tips, tools and templates. 

The program is packed with helpful information and resources about running a business for good! I’m still making my way through the last of the modules even though the program is technically finished (thank goodness for the handy 12-month access). And I’ve loved and am grateful for connecting with other like-minded business owners.”

Malvina Ministrova
Founder of Bohemia Bay Studio

"I wish I had taken this course earlier in my business journey. I've worked with a whole bunch of coaches, and don't get me wrong; they helped me at the time. 

But what I got from RISE is what I've always been seeking. A straightforward, complete and easy-to-follow direction and structure to unstuck myself and my business from the not-so-good/not-so-bad stage. 

This is the first time I've felt this clear about what I'm doing with my business. It was indeed an eye and mind-opening experience, and I'm grateful for the opportunity to be a part of it."

FAQ's.

Still have questions?

Let's jump on a call.


Investing in yourself and your business is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect. 

Let's chat about whether this is the right place for you.

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