The Complete Framework to Scale Your Brand Purposefully, Profitably, & Spaciously.
Program, Mentoring, and Community with Pru Chapman.
Applications open
Welcome to a better way of doing business.
You want a business that’s both profitable and meaningful, one that fuels your creative fire without sacrificing your well-being. You're ready to scale with intention, and experience a new level of growth.
RISE is designed for business owners ready to grow their revenue, amplify their impact, and step into a more abundant future. With expert mentoring and a proven framework, this is the place where sustainable and spacious growth happens.
Most importantly, you want to grow it in a way that feels authentic to you. Growth shouldn’t come at the cost of your freedom - it should create more of it. RISE gives you the structure, strategy, and support to build a business that works for you, not the other way around.
Welcome, you're in exactly the right place.
A new age of entrepreneurship is here.
A growing movement of people just like you who want to find more meaning, purpose, and fulfillment in the work they do.
A new pathway to growth.
Your business should light you up, fuel your creative expression, enrich your life with meaningful work and deep relationships, and make great money at the same time.
Inside RISE, you’ll implement a proven framework for sustainable growth. You'll learn the formulas you missed at 'business school', as well as connecting with like-minded founders facing the same challenges and triumphs as you.
As you grow, you’ll shift your mindset and energy to align your actions with your vision - stepping into the confidence, clarity, and leadership you need to attract the right opportunities.
You'll be mentored every step of the way.
How it works:
Phase One (3 Months)
Growth Framework
Across the first three months, you'll learn the framework to scale your business sustainably and profitably. You'll receive three core training videos each week that will guide you through the key areas you need to scale your business. You'll then come together for a Q&A each week to directly apply the learnings to your business.
Phase Two (6 Months)
Growth Mentoring
With the framework in place, you'll have a clear, solid foundation to scale your brand with confidence. You’ll then have the option to join Pru for ongoing fortnightly mentoring, where she’ll help you implement your learnings, tackle your biggest challenges, and provide tailored advice, strategies, and resources to fuel your continued growth.
Who is RISE for:
RISE is for established founders ready to grow personally and professionally.
Growth isn't just about increasing revenue and impact - it’s about defining your vision, expanding your capacity as a leader, and taking aligned action to build the business that supports the life you want. Scaling comes with challenges, and we’ll guide you through the tricky but essential steps - helping you strengthen your mindset, streamline your strategy, and step confidently into your next level of growth.
Purpose-Driven Founders
You have the vision, the drive, and the ambition to match. You thrive on challenges and are ready to step onto a bigger stage—one that pushes your growth while honoring the freedom you’ve worked so hard to create. We’re here to fuel that evolution, guiding you toward even greater impact and success.
Growing Companies
Big-Thinking Sole Traders
You've got big vision for yourself and your business right out of the gate, and you want to get the right guidance onboard to slingshot your growth. A great mentor and a solid community are everything in the early years. You'll save time, money, and a whole lot of sanity.
Brands we've helped grow:
RISE is for you if you want to:
Simplify Your Model to Scale More Easily
You’ve been juggling a million tasks, spinning your wheels, and not seeing the progress you deserve. You're on the verge of burnout - stuck in the grind of client work with barely a moment to pop your head up for air (grasping desperately for that next coffee). You know your business has untapped potential, but the current pace is holding you back. That’s where Pru steps in - bringing her 15 years of experience to your business, to simplify your model to amplify your growth.
Step Into Your CEO Energy
Stepping into your next level of growth starts with becoming the person you need to be. This is about shifting your mindset, energy, and actions to align with the vision you're creating. You’ll step into the confidence, clarity, and leadership behaviors that will help you show up as the leader your business needs you to be, so you attract the right opportunities, lead your team with confidence, and have complete clarity on your next steps. This is about aligning your personal growth with your business growth.
Streamline Your Sales & Marketing System
Attract, convert, and retain your ideal clients with a proven framework that extends customer lifecycles and boosts profitability—while having you do less, not more. You’ll design a seamless product ecosystem, master the Sales Conversations Formula, and create a purpose-driven marketing strategy that feels authentic and delivers real results. Backed by years of experience, this approach ensures your sales and marketing systems are optimised for leveraged growth.
Increase Your Profitability
Unlock the tools to drive profit with a simple, effective pricing formula and discover the five key Profit Levers to strengthen your bottom line. Master cash flow forecasting in under ten minutes, set up bank accounts that prioritise profit, and build the right Money Team to fuel your growth. Plus, easily diagnose your business’s financial health with the essential numbers that keep everything on track.
Become the Go-To in Your Industry
Nail Your Purpose to Shape Your Future
Customers are drawn to businesses making a meaningful impact, whether that’s pushing the boundaries of design, creating spaces that connect people, or crafting something truly unique. We’ll help you define your purpose and craft a compelling Impact Statement - aligning your vision, values, and actions to become magnetic to your ideal customers and clients.
Hey, I'm Pru...
Business Mentor, Founder of Owners Collective, and
Host of the One Wild Ride Podcast
A client once told me that working with me is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, I have helped over 15,000 founders launch, leverage, and lead their businesses.
I'm the founder of Owners Collective (B Corp), a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good I launched my podcast One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. I've interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more.
With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies, I offer up a unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.
Off duty I love nothing more than a long hike and deep meditation around my hometown near Byron Bay.
Featured in:
RISE Framework Only
4 x $1250
Charged Monthly
RISE Framework Only
$4750
Upfront Saving
RISE Framework Plus 6 Months Mentoring with Pru
6 x $1350
Upfront Saving Available
Applications Open
Submit your details below to apply for our next intake
Serious street cred ...
Tess Robinson
Founder of Smack Bang
"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."
Sarah Thornton
Founder of Finders Keepers
"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."
How is this experience different?
Straight up, the industry average for completion of business programs is 5%. Our completion rate is over 95%.
We don’t shy away from the important stuff.
Mindset, financials, funnels, forecasting, difficult conversations, and growing your team - we give you the complete framework and the templates to build sustainable growth.
This is where most ‘business’ programs fall short - they focus just on marketing, but they ignore the important numbers, neglect growing a team (in-house or outsourced), and so fail to give you the FULL framework you need to scale and support your growth.
You work with Pru, every lesson.
There's no stand-in coaches, experts, or anything else. You work with Pru directly, to get her 15 years of learning directly into your business.
Pru has helped over 15k business owners launch, leverage, and lead their businesses. From startups right through to well-known 7-figure businesses. Her experience, passion, and knowledge is unparallelled in the space. She is constantly in conversation with leading B Corps and future-thinking founders around the globe to stay up-to-date on all things responsible business.
Strictly limited numbers.
We deeply care about your success, so we strictly cap numbers to give you the dedicated support you need. For this reason, most of our members work with us for many years, continuing to grow themselves and their businesses.
Book a Growth Chat
Results you can expect out of RISE:
Grow your brand with less hustle & more ease
Say goodbye to unnecessary complexity and overwhelm. Together, we’ll simplify your strategy and build a clear, effective model to grow your business, your impact, and your bottom line.
More profit in your pocket
Unlock the strategies that drive real growth. We’ll optimise your offering, fine-tune your systems, and streamline your approach to ensure every decision moves you closer to sustainable profitability.
Work with better clients in a better way
You'll create an exceptional client experience at every touchpoint. A well-designed client journey increases retention, extends the lifecycle value of each client, and builds profitability across the board.
Predictable profitability across your clients
Develop a service ecosystem that builds consistency and predictability into your business, creating a reliable and predictable foundation for growth.
Understand your numbers (finally!)
Get a clear and confident grasp of the essential numbers driving your business. Stay on track, stay profitable, and make better decisions aligned with your goals.
Clarity on your purpose & impact
Together, we’ll craft your Impact Statement to anchor your actions, messaging, and direction. It’s your true north—magnetic to your ideal clients and creates a community of raving fans.
An activated and engaged community
Shape your company culture - the secret sauce to future-proofing your brand. Engage the hearts and minds of your team, suppliers, and wider community to create lasting impact.
A sales funnel that authentically works for you
Design a streamlined sales system that attracts, converts, and retains your ideal clients. Deepen client relationships, extend lifecycle value, and drive meaningful growth with ease.
Here's what Mikeila, Founder of Bandit Design had to say...
Let's jump on a call?
Investing in yourself and your business is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect.
Let's chat about whether this is the right place for you.
Sweet success stories ...
Sharni-Marie Bates
Founder of Forj Marketing
"The RISE program has been awesome. Pru challenges your mindsets and pushes you to think beyond the borders of 'business as usual.' I love her energy, her commitment to helping all of us progress and integrate the amazing knowledge she shares.
The quality and broad spectrum of the content is awesome for anyone looking to grow their business and get well and truly firing on all cylinders.
Thanks so much for your energetic investment Pru! Made a huge difference to my business already (in just 4 months!) and even my accountant has commented on it!"
Jillian Dinkle
Founder Jillian Dinkle Designs
"The RISE program has helped me clarify the direction of my business and its impact, getting clear on the future I want to create and the steps needed to get there.
With actionable, insightful and informative weekly lessons, being a part of RISE and its community of like minded female entrepreneurs has given me so much over the program both professionally and personally.
I'm so excited to use these new tools and insights to leap forward with intention."
Susan Ewington
Susan Ewington Jewellery
"If you need to take a deep look into how your business is running, get all the advice you need to keep growing sustainably for yourself, your people, and your planet, and have a great time while doing it, then this is it.
Everything is delivered in a framework that is simple, clear and concise, and always executed with the end in mind for genuine results. You can't help but be encouraged to implement what you truly know you need.
Pru's wisdom in all things business, specifically tailored for a modern energy, is blended with an infectious generosity of spirit, collaborative intention, and just a bloody good vibe."
Bec Buchanan
Founder of StraightUp Bookeeping
“I did the September intake of Rise and absolutely loved it. My business is in the process of becoming a BCorp and this program really helped me along that path with practical tips, tools and templates.
The program is packed with helpful information and resources about running a business for good! I’m still making my way through the last of the modules even though the program is technically finished (thank goodness for the handy 12-month access). And I’ve loved and am grateful for connecting with other like-minded business owners.”
Malvina Ministrova
Founder of Bohemia Bay Studio
"I wish I had taken this course earlier in my business journey. I've worked with a whole bunch of coaches, and don't get me wrong; they helped me at the time.
But what I got from RISE is what I've always been seeking. A straightforward, complete and easy-to-follow direction and structure to unstuck myself and my business from the not-so-good/not-so-bad stage.
This is the first time I've felt this clear about what I'm doing with my business. It was indeed an eye and mind-opening experience, and I'm grateful for the opportunity to be a part of it."
