Scale your brand profitably & sustainably.
A 12-week small group mentoring program with guided learning by Pru Chapman.
Next intake February 2025.
Apply now
You're smart, ambitious & ready to grow.
You want a business that makes great money, does good in the world, and doesn't burn you out in the process. There's a better way to play, and I'm going to show you how. Together, we'll embed purpose and profit into your model so that you become a leading brand of tomorrow.
The freedom to be you. Your business, your way.
Honestly, I’m glad you skipped business school - because today’s model of business growth is broken. Somewhere between 'do more' and 'be more' the expectation of unsustainable business growth became the norm.
You’ve been juggling a million tasks, spinning your wheels, and not seeing the progress you deserve. You're on the verge of burnout - stuck in the grind of client work with barely a moment to pop your head up for air (grasping desperately for that next coffee). You know you're capable of so much more, yet you're nowhere near where you know you could be.
You've done so many different programs and courses, but they only add more to your plate. Your 'to-do' list is Olympic-sized, yet you’re not the one winning. You’re wondering how everyone else seems to have it figured out while you’re stuck in second gear.
You just can’t seem to break through. You know you’re missing key pieces, but everything feels like it’s shouting for your attention.
It doesn’t have to be this way - and together, we’ll change that.
It’s time to fuse purpose with profit.
To turn your brand into a business.
To make your mark AND make money.
Inside RISE I'll show you how…
Step into a small-group mentoring program unlike any other.
Crafted for creatives ready to build something truly their own.
Your business should light you up, fuel your creative expression, enrich your life with meaningful work and deep relationships, and make great money at the same time.
Inside this 12-week mentoring program, you’ll work with Pru to implement a framework to grow your business sustainably and profitably. From clarity on pricing and positioning to crafting purposeful marketing that makes you magnetic to your ideal clients, and extends their lifetime value to build profitability into every area of your business.
This is more than just a program, it's your golden ticket to growth.
Brands I've helped grow:
Who is this program for:
This program is designed for Founders that are ready to grow.
Whether you want to grow your team, your revenue, or your impact, I'm here to walk you through the tricky stuff that is essential to scale.
This program is designed for:
Purpose-Driven Founders
You've got the fire, the motivation, and the ambition to match. You crave challenges and a bigger playing field to grow and thrive, and we're all set to fuel your evolution while preserving that precious freedom you've worked your butt off to achieve.
Growing Companies
Big-Thinking Sole Traders
You've got big vision for yourself and your business right out of the gate, and you want to get the right guidance onboard to slingshot your growth. A great mentor and a solid community are everything in the early years. You'll save time, money, and a whole lot of sanity.
How it works:
You learn:
Each Monday you’ll receive new training videos that will guide you through the key areas you need to build out to scale your business. The lessons within each video will be directly applicable to your business, and you’ll have action items you can implement right away.
You get mentoring:
Each Thursday we’ll bring the learnings to life as we come together for a live online 75-minute ‘Maverick Session’. On these calls, I'll mentor you through your challenges and give further guidance and resources in the areas you need to grow. 12 members maximum per intake.
You grow:
The combination of mentoring and video trainings will provide the framework you need to grow your product business and create the scale that suits you best. You get ongoing access to the video training so you can continue to implement after the program ends.
Why I created the RISE Mentoring Progam
It wasn't until I was deep in growth that I realised something was terribly wrong.
From the outside, it looked like the dream. I had created my own business, become a 'go-to' mentor, had a beautiful warehouse space in Byron Bay, and ran back-to-back programs with some of Australia's best creatives.
But underneath, I was peddling hard. My expenses were through the roof, I was being pulled in a million directions, and my whole life seemed to revolve around work. My relationships were suffering, I was living for my next coffee, and eventually, a health wakeup made me realise that I was trapped in a game of 'more'. I had moved to my dream location and hardly had a minute to enjoy any of it. I knew things had to change.
So I set about ruthlessly simplifying my business. I ended my commercial lease, closed down one of my podcasts (yes I had two), signed off on my last magazine, and even wrapped up the mentoring program I had become known for. I then went to work rebuilding with only the essential pieces I needed to regrow.
Spoiler alert: I cut my work week from six days to three. My relationships radically improved, I had more time for my family, and my overall wellbeing has never been better.
This is the exact framework I’ll be teaching you inside RISE.
Exactly what you get:
Mentoring specific to you and your business is just the beginning.
You also get access to guided training and a bunch of incredible extras.
Straight-Up One-on-One Session with Pru on Your Business
This is an immediate opportunity to dive deep into the heart of your business with expert guidance. We start dialling in your big-picture and then mapping the path to get there - along the way untangling the complex aspects of your business to highlight what’s working and what needs a closer look.
Through this session, you’ll gain a clear, quick-win framework tailored specifically for you, complete with actionable steps. You'll walk away with a renewed sense of clarity, confidence, and motivation to move forward strategically toward your goals.
Access to more than 50+ Training Videos
These super practical videos will walk you step-by-step through how to build a profitable and sustainable business. We'll dive deep into your product and profitability, your client path to purchase, embedding impact into your business model, and the systems you need to support your growth.
You'll receive 3 X 10-minute training videos each week.
These are carefully crafted to give you everything you need, and nothing you don't. You'll feel fully supported in learning the art and science of building a profitable and purpose-led business without the overwhelm.
Lifetime Access to All Video Content
You get lifetime access to all Training Video content so that you can revisit the program material at any time.
This will allow you to implement the learnings as you and your business and team grow.
This ongoing access includes access to all updates to the program content as it continues to grow and expand.
Weekly Mentoring Sessions with Pru
This ain't no boring business program, so I'm bringing the teaching to life every week in our online live mentoring sessions. This is your opportunity to connect with me and your new crew in these dynamic sessions that include Q&A, implementation exercises, accountability and so much more.
Stay on your toes, as these fast-moving sessions will help you apply the program content directly into your business in real-time.
These calls are recorded with a replay available.
High-Vibe Community
You can expect to throw down with the very best type of people, in a supportive, creative and game-changing environment.
We know that you need a support crew in your corner to enhance your growth, so in addition to the weekly live calls you'll have access to your crew in our WhatsApp group 24/7.
Building community is so important in growth, so you'll have continued access to this group once the program completes.
Action-Driven Downloadable Resources
Access my complete swag of downloadable resources to grow your team, ready to implement straight into your business.
These are practical tools that will simplify the essential systems that you need to support your growth.
These include Financial Forecasting, Hiring Templates, Roles & Responsibilities, Onboarding Processes, Team Meeting Templates, Staff Review Templates, and many more!
The more official bio...
Business Mentor, Founder of Owners Collective,and
Host of the One Wild Ride Podcast
A client once told me that working with me is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, I have helped over 15,000 founders launch, leverage, and lead their businesses.
I'm the founder of Owners Collective, a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good I launched my podcast One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. I've interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more.
With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies, I offer up a unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.
Off duty I love nothing more than a long hike and deep meditation around my hometown near Byron Bay.
What you'll learn:
We kick off with embedding profit into your business model because your business needs to be profitable and sustainable to do good.
Once we've got good profit practices underpinning your foundations we turn to streamlining your sales system, and then back this up with growing your team, your community, and your impact.
Here's how we'll step you through that process:
Module 1:
Product & Profitability
Say hello to loving your numbers.
Knowing your numbers is true empowerment in your business. You’ll uncover the essential metrics you need, from pricing and financial forecasting to profit drivers and more – all simplified for easy understanding.
From here, we’ll fine-tune your service offering, ensuring your product ecosystem is designed for optimal conversions and a longer customer lifecycle (aka more profit in your pocket).
In this module you’ll learn:
- The must-know formula for pricing your services to ensure profit, every time.
- Why cashflow forecasting is vital for your business—and how to do it in under ten minutes.
- The 5 key profit levers that will transform your bottom line.
- How to hire the right money team—and why they’re critical to your business’s longevity.
- Set up your bank accounts to prioritise profit and streamline cashflow.
- Your Financial Scoreboard: The key numbers you need to track to keep your business on point.
Module 2:
Streamlined Sales System
Truth Bomb: You don't need to be 'everywhere' all at once.
Inside this module you'll learn the superpower of a streamlined sales system that not only attracts and converts your ideal clients but also extends the lifecycle of each client to deepen your impact and increase your bottom line.
A streamlined client journey is multi-layered, well-considered, and when done properly will be a complete game-changer for your business. Without it, you're leaving money on the table.
In this module you’ll learn:
- My unique framework to attract, convert and extend the lifecycle of your ideal clients to radically increase your profitability.
- How to develop a streamlined product eco-system to embed predictability into your business and bottom line.
- How to align your sales system to your eco-system to ensure a selling system that is highly effective without any fluff
- My *secret weapon* aka 5-step sales conversations formula to radically increase your conversion rate
- Training your clients to create the ultimate experience for both of you and ensure a tonne of repeat business.
Module 3:
Embedding Purpose
This where we identify the impact that you want to make within your business and out in the broader community.
This might look like positively impacting your environment, developing an incredible company culture, or fine-tuning your sustainable supply chain. We’ll make sure that you're crystal clear on the big and small changes that you want to see in the world and understand how your business will achieve them.
We take a deep dive into the B Corp certification as the leading certification for global best business practice.
In this module you will:
- Nail your Company or Business Impact Statement
- Understand how to balance people, profit and planet in your sustainability and environment planning
- Where to start in your journey towards better sustainability across all your business activities
- Essential Steps in the B Corp Certification process
- Identify the Global Sustainable Development Goals, and how to action them into your businesses for a holistic approach to sustainable management practices
Module 4:
People + Culture Plan
To grow your business and your impact you’re going to need the right people around you aka your 'Dream Team'. This team can be inhouse or outsourced, and need to align with your vision and values to help grow the right way.
In this module, we dive into Company Culture, the 'secret sauce' in building a brand of the future with the hearts and minds of your team, your suppliers and your community.
We then get into the nitty-gritty of building your team including your fundamental HR foundations, and the systems you need in place to support your team to scale.
In this module you’ll learn:
- Our Company Culture Model, to develop an environment of honestly, integrity and trust
- The nitty-gritty of HR Foundations including: position descriptions, pay rates, contracts of employment, contractor vs employee, onboarding, the employee lifecycle and much more!
- A step-by-step formula for having difficult conversations
- Understanding different communication styles within your team through Personality Profiling techniques
Apply to Join
Next intake February 2025. Limited to 12 people.
If you're ready to grow yourself and your business we'd encourage you to apply.
Serious street cred ...
Tess Robinson
Founder of Smack Bang
"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."
Sarah Thornton
Founder of Finders Keepers
"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."
Get a free taster lesson:
Pricing Your Services for Profit
Watch this mini-training for free. Get a taste for the program to decide whether you're ready to grow your business.
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