Scale your product-based brand

Get industry-leading insights. An 8-week program for you to grow.

 
Next program starts 2nd September, 2024.

 

Early-Bird Pricing available now!

Ready to grow your product-based business but have a million questions about your next move?

Let's be real:
Scaling a product business is complex.  


Navigating slippery suppliers, industry secrets locked up tight, grappling with constant pricing changes, trying to make a positive impact on the planet, and all the while trying to boost your bottom line.

  

Truth Bomb: 

'Winging it' will only get you so far. 

 

You’ve built a killer brand and you’re watching the sales roll in. It’s good, but you know that it could be SO much better. Your mind is buzzing with ideas for new products, selling in more stores, and even pitching into major channels...

But there’s also those niggles. The stockroom is full, a proper stocktake is well overdue, and your only strategy to move through your excess product right now is to go on sale. Forecasting is hazy, and the looming question is, where will the funds come from to fuel your growth? 

Here's the missing piece of the puzzle...

You don't have a big-picture view of your business - that helicopter perspective to see what's really working right now, and what needs to change to take you to the next level of growth.

You're not confident that you've set up the¬†systems for big-scale success. And let's be real‚ÄĒyou're not quite sure where to start. But here's the kicker: those little annoyances can snowball into big problems, and fixing them later down the road? It's¬†going to cost you a pretty penny. Let's avoid that, shall we?

You need a solid plan to set yourself up for scale, and that's exactly what we're here to do.

Buckle up and get ready to scale your product business to make more money, more impact, and see a better bottom line. 

 

We're spilling the industry's best-kept secrets, unlocking the strategies that will supercharge your growth.

This 8-week program will give you the framework to scale your product business.

Unlock the insider secrets on competitor analysis, strategic positioning, supply chain mastery, pricing precision, product development wizardry, and a whole lot more.

This is more than just a program, it's your golden ticket to growth. 

We're here to help you navigate the tricky stuff:

 

"What do I need to include when pitching to major channels?"

You'll get one shot at pitching to the big players so we'll help align their expectations with your product fit in growing their category. We'll look at the pitch deck and collateral you need to make this shot count.

"My business is growing quickly, when should I outsource order fufilment and shipping?" 

Getting the tipping point right of when to outsource order fufilment, and when to keep it in-house is a game-changer for product-based businesses. Efficient order delivery will make or break you - we'll lay out the options and help you choose the one that's best for you.

"What do I need to factor into my pricing as I enter new stores and channels?" 

Pricing your products too cheaply will come back to bite you later, but aim too high above market value and you won't be competitive to wholesalers. We'll guide you through a pricing framework so that you can price confidently and profitably. 

 

"I've got a ton of old stock and no cash to make my next order - help!" 

Your favourites have sold out, but there's a bunch of dead stock hanging around. Let's talk about fast sell-through strategies different funding options to finance your next order without breaking the bank.

"How can I understand sales projections so I'm not just guessing when people will buy?" 

Sales forecasting is both art and science and we're doubling down on the science to give you a formula to understand what and when to order next to shorten your sell-through times and for an efficient range. 

"I need a big-picture plan!"

You bet you do! Most product brands wing it until they no longer can, but if you get your big-picture strategy right from the start you'll save yourself so much time and money in the process. This program will show you how. 

Limited Places ‚ÄĒ Secure your spot here

Profit and Purpose as One.

It’s time to fuse purpose with profit.

To turn your brand into a business.  

To make your mark AND make money.

And we're ready to show you how…

Brands we've helped grow:

Who is this program for: 


This program is designed for product businesses that are ready to grow. 

Whether you want to grow your existing online store or expand into major channels, we're here to walk you through the tricky stuff that is essential to scale. We'll carefully outline each step so that you have a clear path ahead to your ultimate product destination. 

 

This program is right for you if:

You're a product-based business ready to grow


You're here because you're already feeling the squeeze on how to grow. From stepping up your supply chain game to broadening your channels and getting a solid game plan for your pricing. You might just be selling online, or even have a handful of stores stocking your products. We're here to help put the puzzle together - paving the path for your growth.

You're ready to approach or expand into major retail


You were born to play big, and you know that this business can take you there. You've tested the waters, developed a great range, and now is the time to take the leap into major retail stores. You know that you need to get your pitch, pricing, and demand planning on point, and we're going to show you exactly how to get there.  

You've recently launched and you've got big ambition


You're smart and you're well aware that launching a successful product-based business involves pulling together a bunch of moving parts. Lucky for you, you're in
 exactly the right place to get the big-picture plan and save yourself a truckload of time and money figuring it out solo. Welcome to the product par-tay.

How it works:

 

You watch:

Each Monday you’ll receive new training videos that will guide you through the key areas you need to build out to scale your business. The lessons within each video will be directly applicable to your business, and you’ll have action items you can implement right away.

You get mentoring:

On Friday‚Äôs we‚Äôll bring to the learnings to life as we come together for a live online 75-minute ‚ÄėMaverick Session‚Äô. On these calls, Pru and Brooke will answer your burning questions,¬†add new content,¬†and give¬†further guidance and examples on the learnings of each week.

You grow:

The combination of video trainings and live sessions will provide the framework you need to grow your product business and create the scale that suits you best. We offer ongoing access to the video training so you can continue to implement after the program ends.

Here's why we made this...

 

 

What you'll learn:

 
Inside the program, you'll find the practical strategies to scale your product-based business.

 

Here's how we'll step you through that process:

 

Module 1: 
Develop Deep Market Insight

When you're caught up in the excitement of creating and selling your products, it's easy to overlook the important market analysis that is essential to accelerate your growth.  

In this module, we'll focus on strengthening your understanding of your industry and category, complete a thorough competitor analysis, and identify your best pathway for growth in your industry.

Here's what we'll tackle:

  • Identifying and confirming key trends in your industry to guide your future growth.
  • Gathering real-world data about your products to ensure you're on the right path for expansion.
  • Creating a Competitor Matrix to better understand your competition‚ÄĒthis will be your secret weapon for making smart decisions and staying ahead.
  • Grasping the concepts of volume and value in market share to increase sales, reach more customers, and sell at a premium to your current ones.
  • Understanding what matters to potential retailers, considering both sales and gross profit. This way, you'll be able to communicate effectively when the time comes to secure space on their shelves, whether online or in physical stores.
Module 2:
Own Your White Space (aka USP)

Truth Bomb: Most products get lost in a sea of competition. While the uniqueness of your product might be clear to you, it also needs to be clear to your potential customers, store owners, and major channel buyers.  

In this module, we'll help you make your USP crystal clear through identifying, validating, and communicating your 'claims' effectively in a message hierarchy that will scale with your brand. With this in place, you'll become magnetic to your target customers and wholesalers. Say goodbye to competition and step into a league of your own.

Here's what we'll cover:

  • How to strategically¬†ladder your messages to match what matters most to your customers.
  • Identifying 5-10 key¬†'claims' that place you uniquely within your category and set you apart from competitors.
  • Differentiating between claims about your product and those about your brand, and knowing which to focus on.
  • How to deliver your messages for¬†the biggest impact.
  • Making sure you're legally sound by understanding the ACCC and its guidelines on claims and advertising, including details about your product's production.
Module 3:
Optimise Your Money-Making Range

Making products is a super exciting time. You likely loved the development phase and bringing your creative ideas to life. 

Fast forward a few years, and while some things have sold well, others are just sitting on the shelf. Now, it's time to reorder, but you're unsure about what to order next. The challenge is that some of your money is still tied up in the slow-moving products. You need your next move to be smart.

In this module, we'll explore the art of creating productive and profitable range, which is essential for turning a healthy profit.


Here's what you'll learn:

  • Create¬†a Productive Product Range: Optimize sales, improve customer experience, and increase profitability across your entire range.
  • Establish a Clear Product Hierarchy: This helps grow sales and makes it easier for your company to expand into new products and channels as it grows.
  • Use Your Product Hierarchy to Measure Performance: Forecast future product development and manage upcoming reordering needs.
  • Master the Art of Product Pricing: Set the right prices for both new and existing products, including establishing and validating your Recommended Retail Price (RRP).
Module 4: 
Build Great Supply Partnerships

As you aim for growth, it's time to demystify the world of supply chains and make your product journey more efficient. From getting raw materials to delivering the final product to your customers, having strong partnerships with your suppliers is key.

In simple terms: Your success in meeting customer expectations‚ÄĒquality, quantity, and efficiency‚ÄĒdepends on having great relationships with your suppliers. This module will guide you through what you need to think about when creating these partnerships and what to be cautious of.


Here's what we'll cover:

  • Keys to a Successful Supply Partnership: Set clear criteria, define mutual goals, and establish your non-negotiables. Learn how to pick the right supplier and have a backup plan in case things go wrong.
  • Crafting a Collaborative Development Process: Work closely with your supplier when creating new products. Outline timelines, costs, certification needs, and set clear expectations.
  • Setting up Manufacturing Agreements: Protect yourself in case of issues or if the product affects a customer negatively.
  • Factory Audits and Visits: Understand who to meet, how often to connect, what evidence to look for, and how to stay on top of production timelines.
  • Weaving¬†Suppliers into Your Brand Story: Create positive impacts on people and the planet by weaving your suppliers into your overall brand narrative.
Module 5:
Grow Your Sales Reach

It's time to boost those sales! Maybe you're thinking about teaming up with your first wholesaler or diving into big retail groups. But where to begin? You've heard tales of hefty marketing budgets and big investments in stock for big retail, so it's wise to tread carefully. Understanding the various ways to grow your sales and weighing the pros and cons of each path is crucial.

In this module, we'll simplify it all and guide you in choosing the right sales channels for your business goals.

Here's what we'll cover:   

  • Understanding¬†the Different Channels: Learn the¬†pros and cons of each channel to figure out which ones best fit your products and business goals (hint: bigger isn't always better).
  • Buying¬†Stock for Expansion: Explore various methods like licensing agreements, consignment, wholesale, and direct-to-consumer (DTC) when expanding your product range.
  • Aligning Your Strengths with the Right Channel: Understand if you're better suited for direct-to-consumer (online retail), larger wholesale, or major retail groups like Target or Coles.
  • Key Information for Buyers or Store Owners: Be informed about margins, exclusivity, marketing expectations, probation periods, and hidden trade fees that buyers will need you to know.
  • Commercial Terms and Agreements: Understand the business terms and agreements when dealing with different sales channels.
Module 6: 
Pitch to New Stores & Major Channels

Your strategy is solid, and you're ready to enter new sales channels.

Cracking into a fresh channel means you need a killer pitch. You need to be on-point to win those big wholesale accounts, so we're going to make sure that you've got all your bases covered.

So whether you're presenting to a local store, an online hotspot, or a major retailer, this module will set you up for any pitch or presentation for your next big move.

As a bonus, we'll share multiple strategies on how to deal with¬†dead stock ‚Äď consider it a toolkit for tricky situations.


Inside this module, you'll:

  • Craft a compelling pitch for approaching a new wholesaler or retailer, highlighting your product's performance, range potential, marketing opportunities, and projected joint success.
  • Outline the benefits of a mutual business plan to showcase why you're the perfect partner for them.
  • Clearly express the marketing activities you'll undertake to drive results for the store or channel.
  • Take a deep dive into¬†optimising each step of the customer journey and present it as added value to your new channel partner.
  • Measure and review the performance of your promotional activities to guide your future investments in new and existing product lines.
Module 7: 
Streamline Storage & Distribution

Time to kick things up a gear as we delve into the realm of storage and distribution, managing the ins and outs of shipping and logistics.

 

We'll take a deep dive into:

  • Stock Storage Options: Explore choices from using your own garage to shared spaces and 3PL (third-party logistics). We'll discuss the pros and cons, along with the business considerations you need to think about.
  • Understanding Landed Costs: Figure out what percentage of your expenses go into getting the product to the customer, whether from the supplier to you or from you to the customer.
  • Setting Sell-Through Targets and Strategies: Manage stock inventory and optimize sales volumes with clear goals and strategies.
  • Testing, Validating, and Growing Your Range: Use a simple framework to determine the need for expanding your product range and how it fits in with your existing products.

 

Module 8: 
Optimise Digital & Customer Experience

When it comes to selling products, we often focus on getting our brand, words, and photos just right. But let's not forget about the unsung hero: user experience (UX).

You drop big bucks on a website, only to have folks clicking around clueless or leaving way too quickly. Worse is when you drop the ball on customer experience (CX) and fail to fix slip-ups, or clearly communicate your brand promises on important stuff like returns and exchanges.

Here's the key: the magic link between your warehouse (fulfillment) and saving the day when stuff gets tricky (customer service). It's all a part of the customer's lifetime value (LTV), meaning how much they spend on your brand and how long they stick around. Keep them for the long haul, and you're looking at a golden bottom line.

 

In this module, we'll dig into:

  • Optimising the User Experience (UX): Improve how customers perceive, feel, and respond to your product, system, and service.
  • Crafting a top-notch Customer Experience (CX): Go beyond just checking boxes ‚Äď create an impression that customers will remember after interacting with your fantastic team.
  • Streamlining Your Website for a Smooth Customer Journey: From window shopping to making a purchase and receiving their products.
  • Creating Exceptional Brand Promises: These are the guiding principles your brand puts on the table to go above and beyond the basics and impress your customer.

Meet Your Mavericks

 Pru Chapman
Founder & Business Mentor


A client once told Pru that working with her is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, Pru has helped over 15,000 founders launch, leverage, and lead their businesses.

 She is the Founder of Owners Collective, a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good she uses One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. She has both interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more. 

With a passion for growth, learning, and spiritual awakening, a Science (Psychology) degree, accreditation in Behavioural Profiling, NLP, and numerous therapies under her belt, Pru offers a refreshing and unique mix of science, psychology, mindfulness, insightfulness, disruptive energy, and entrepreneurial gusto.

Off duty she loves nothing more than a double-shot piccolo, post-surf in her hometown of Byron Bay.

Pru met Brooke when she was working with Lululemon, and they jived on good business chat and changing the world. Now they've joined forces here to do just that.

 Brooke Franklin
Product Scale Specialist 


Brooke is a powerhouse in the¬†product world with a deep and diverse background ‚Äď from fashion retail to rocking the fitness and sportswear scene and tearing it up in the fast-paced world of FMCG across Australia and Asia. Brooke's not just a big deal; she's the real deal.

Heard of Lululemon? Brooke helped grow the Lululemon brand for a solid seven years. She started with running stores, then handled operations, and finally ended up in charge of over $100 million in retail stores.

She then took up the position of General Manager at TOM Co, leading the business to expand into period underwear and eventually, a super successful sale.

You're likely also familiar with Cotton On, where Brooke dominated the Country Manager position, weaving her magic over high-volume apparel before taking a sharp right turn to Head Up the Cotton On Foundation.

But, she's not just about the big players. Brooke has cred in the small business game too. She's taken small startups from just an idea to hitting the market, including pet food brand "Drool" and a bathroom brand she built from scratch for Cotton On. She's also coached numerous startups along the way.

Building teams, crafting killer plans, and shaping the very products we love, Brooke's not just a leader ‚Äď she's a legend. With a knack for thinking like a small business while making big things happen, she's¬†the ultimate facilitator of strategic and sustainable scale.

Join Us

Super-Early Bird Pricing


(Only 7 Super Early-Bird places remaining.) 

You're just one decision away from radically growing your product business.
Program begins 2nd September, 2024  

 

Early-Bird Payment Plan

3 x $950

(Regular Fee 3 x $1250)

  • 24 Step-by-Step Training Videos
  • 8 Weekly Live Maverick Sessions¬†
  • 12-Months Access to Video Content
  • Payments charged 30 days apart
SIGN ME UP!

Upfront Payment

$2750

(Regular Fee $3750)

  • 24 Step-by-Step Training Videos
  • 8 Weekly Live Maverick Sessions¬†
  • 12-Months Access to Video Content
  • Save $1000 on regular program pricing!
SIGN ME UP!

Super Early-Bird Bonus

 

Join now and score and brand new program totally free!
Sustainability Starter Program (valued at $475)

The 9-Part Video Training Series will walk you through the foundations, frameworks, and action you need to use your business as a tool for positive change. Together, we’ll future-proof your business, introduce you to the new conscious consumer, help you attract and retain the best talent, drive customer loyalty, and contribute to a healthier and more sustainable planet. 

Serious street cred ...

Tess Robinson
Founder of Smack Bang

 

"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible."

Aimee Marks
Founder of TOM Organic

 

"Brooke was a partner for me as we went through our growth journey. Her ability to drive team connection and influence culture and performance, as well as see the vision and build tactical plans to execute was amazing.  We embarked on a successful sale together, where we delivered and outcome for the brand and for me personally."

Sarah Thornton
Founder of Finders Keepers

 

"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves."

Is this program right for you?


Investing in your dream is a big deal, and you've probably got a bunch of questions about whether you're at the right stage, how the program rolls, and the outcomes you can expect. 

We're happy to help. 

Drop a message below and we'll shoot sharp with you about whether this is the right place for you to grow.

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Exactly what you get:


Insider knowledge, epic training videos, live time to ask our Mavericks your questions, and 12-months access - it's pretty damn good. 

24 Easy-to-Follow Training Videos

These super practical videos will walk you step-by-step through how to build a profitable and sustainable business.

You'll receive fresh training videos each Monday. 

These are carefully crafted to give you everything you need, and nothing you don't.  You'll feel fully supported to grow your product business without the overwhelm.

Weekly Live Calls with Pru & Brooke

This ain't no boring business program, so we're bringing the teaching to life every week in our online live sessions.  These sessions include live teachings, Q&A, implementation exercises, accountability and so much more. 

Stay on your toes, as these fast-moving sessions will help you apply the program content directly into your business in real-time.  

These calls are recorded with a replay available.

Weekly Templates & Worksheets

Access a swag of downloadable resources ready to implement straight into your business. These include reading lists, cashflow forecasting templates, calculators and more. 

12 Months Access to Program Content

We're making all content available to you for a full 12 months so that you can revisit and implement the program material at the time that best suits you. This will allow you to implement the learnings as you grow. 

Super Early-Bird Pricing 

 
(Only 7 Super Early-Bird places remaining.) 

Secure your place now and save over $1000 on regular program pricing.

Program begins 2nd September, 2024
 

Early-BirdPayment Plan

3 x $950

(Regular Fee 3 x $1250)

  • 24 Step-by-Step Training Videos
  • 8 Weekly Live Maverick Sessions¬†
  • 12-Months Access to Video Content
  • Payments charged 30 days apart
SIGN ME UP!

Upfront Payment

$2750

Most Popular

  • 24 Step-by-Step Training Videos
  • 8 Weekly Live Maverick Sessions¬†
  • 12-Months Access to Video Content
  • Score an upfront saving!¬†
SIGN ME UP!

Here's what our members are saying ...

Suzanne Horton 
Founder of Muk Mat

 

"I would 100% recommend Product Uprising. Now in my 7th year of business, this program provided the perfect opportunity to reassess, refine, and improve core areas, resulting in increased growth and profitability. We identified new key selling messages, created a new pitch deck and trade marketing plan, established clear goals with our supplier, and rewrote our policies and brand promises. As a business owner, you're often busy but not always productive. Since doing Product Uprising, I feel much calmer, more organized, and confident that my time and energy are directed to the right areas, making business not only more profitable but also more enjoyable."

Lane Stockton  
Founder & CEO of Yarn’n

 

"Leading Yarn'n, a new direct-to-consumer toilet paper startup, in its first year has been a learning curve, especially for someone like myself who only 10 months ago was a Residential Builder. The 8-week Product Uprising course with Pru and Brooke couldn't have come at a better time. As our company is growing quickly, their thorough coverage of logistics, manufacturing, marketing, and branding has been just what we needed. The practical advice and real-world insights have been invaluable in helping me tackle challenges and keep Yarn'n on track. The first-hand learnings and weekly discussions with other product-based businesses in their different stages on their own journeys were such a valuable asset, I’m really thankful for the support and knowledge this course provided!"

Meg + Aaron
Founders of 81 Acres

 

"Before discovering Product Uprising, I was seeking clarity for our business direction, feeling like we were just treading water and caught up in daily operations without strategic thinking. A particularly impactful moment from the program was understanding our margins and determining if this space was worth pursuing. Now, I fully grasp what wholesale partnerships want and how to pitch and secure business professionally and confidently. The short, insightful videos were my favorite part. As a result, I've actioned a new key supplier contract, shifted our hero product focus in marketing, and developed new key messages. Would I recommend this program? Absolutely! It provides a safe space to dream big, plan with a product focus, and get support from forward-thinking business people. To anyone considering joining, I'd say: Don't dilly dally, just sign up!"

Jess Bruton
Founder of SOMI

 

‚ÄúProduct Uprising is exactly what I was looking for my upcoming brand SOMI. As a product-based DTC business in its pre-launch phase, I needed a program that would give me a solid foundation and a blueprint for future growth. Product Uprising captures important components that other programs often disregard, like pricing and logistics. Call me crazy, but my favourite module was pricing. I was able to get a really clear picture of where my RRP needs to sit and also plan ahead for financial and lifestyle goals. The weekly cohort calls were exceptionally valuable and Pru and Brooke were able to workshop through all my questions in a constructive and proactive way. I completed Product Uprising with the confidence to launch my product to market and I‚Äôm excited to continue implementing all the gems into my new business.‚ÄĚ

Cameron Mills
Head of Sales & Marketing, Muk Mat

 

"After spending the last 12 years in a service business, I could not have dreamt up a better course to fast-track my knowledge on a product business. The real-world experience that both Pru and Brooke bring to the table is incredible and they deliver it in such an approachable way - regardless of what stage of business you are at. Unlike a lot of other online courses out there where you hardly have any time (if any!) to interact with the presenters, this felt like they were really in your corner and went over and above to support you and your business. This course has something for everyone, highly recommend!"

FAQ's.

 

Still Have Questions?

We’re happy to help.

Email us at [email protected]¬†or drop a message below