A 4-Month Mastermind-style program for creative entrepreneurs to embed purpose and profit into your business model so that you become a leading brand of tomorrow.

Launching September 2022
You’ve done the hard yards. Launched your own gig. Nailed your niche. Now you’re ready to make your mark – and a serious profit.
We’re ready to help you make that happen.

Built for Future-Thinking Founders

We believe that business is a powerful tool for change on a personal, professional, local and global scale. With the right guidance anything is possible which is why we're putting people and planet on equal footing with profit and projections. 

We're the the dreamers, the believers, rebels, and the misfits.

A movement of future-focused Founders flipping the bird to ‘business as usual’ and harnessing business as a powerful force for good. We're making monumental change, and we're ready for you.

Honestly, we're glad you skipped business school.

The truth is that most people who start their own business didn't go to business school.  They're passionate about what they do, and know that there's a much better way than the old-school 9-5 working for 'the man'.

They launch head-first into creating their own game-changing business... BUT...they miss some essential fundamentals along the way.

At best, they're winging it, not really knowing what they're doing but if enough money is coming in it's working right? At worst it's a game of scarcity, constant hustle and a never ending fear of the taxman. Essentially they're trapped somewhere between paying the bills and achieving the bigger impact they know that they're capable of. 

Our approach bridges the gap by bringing profit and purpose together, to build impactful brands of tomorrow.

The truth, is that your brand needs three core elements to grow:


A Profitable Business Model


For any business to be successful it needs a profitable model underpinning it.  This essential step is missed in most startups leading to hustle, struggle, and burnout. You need to understand your pricing, essential numbers, margins, and cashflow so that you can work in profitability and ease.

A Plan For Growth & Scale 


A goal without a plan is just a daydream.  Successful businesses have a big vision, and a realistic roadmap for how they'll get there. This includes the internal systems they need to support their growth, along with a well mapped product eco-system, structured  HR plan, clear USP and essential timelines for execution.

A Vision Bigger than You


The future is being driven by the conscious consumer, so unless you're being driven by a mission that's bigger than yourself you'll be left behind. On the flip side, a big vision makes your brand magnetic, and will drive you, your team, your community and your bottom line to beyond your wildest expectations.

The problem is that most creatives make these costly mistakes:

1.  Don't understand the numbers in their business and so they end up swapping time for money leaving them wondering why the bank account is always running on empty

2.  Fail to implement a realistic and profit-driven plan, which results in them hustling month-to-month to pay the bills without ever generating any real profit

3.  Don't have a People Plan in place for who to hire and when, leading them to failing to hire and burning themselves out

4.  Fail to implement the essential systems a growing business needs to support their team and scale their offering 

5.  Get dragged down in the day-to-day running of the business, and lose sight of the bigger reason they got into business - to make their mark and a bigger impact

There is a better way, and we're here to show you how. 


Your creative business can run profitably and seamlessly without requiring you to work longer and harder - in fact, with the right systems in place you'll find yourself freed up to work on the important stuff.

You see most business owners were never taught the fundamentals around making profit, implementing systems, how and when to grow a team, and so much more.

So we're giving you the framework to build a profitable and sustainable business. A business that's good for you, and good for the world.  

And the good news?

It's easier than you think.

RISE is the step-by-step plan you need to simplify and grow your business.  To be guided by an experienced mentor every step of the way to ensure that you're taking the big leaps when needed to become a profitable and impactful brand of tomorrow. 

It’s time to fuse purpose with profit.

To turn your brand into a business.  

To make your mark AND make money.

And we can show you how…

How the program is delivered:


This program is designed to fast track your business development – and your results. We kick off by going right to the core of your business and embed profit and purpose into everything you do. For you and your business to do big things you've got to be profitable first, and we'll show you how.

We're here to help you grow your impact and your bottom line. 

Spearheaded by Owners Collective Founder, Pru Chapman, you’ll receive a combination of step-by-step guidance, game-changing laser coaching, a truckload of experience, and above all a kick-ass like-minded community.

You’ll also get…

More than 50+ Training Videos

These super practical videos will walk you step-by-step through how to build a profitable and sustainable business. We'll dive deep into your product and profitability, your client path to purchase, embedding impact into your business model, and the  systems you need to support your growth.

We’ve carefully crafted the ultimate series of training videos to give you everything you need, and nothing you don't.  You'll feel fully supported in learning the art and science of building a profitable and purpose-led business.

15 Weekly Live Sessions 

This ain't no boring business program, so we're bringing the teaching to life every week in our online live sessions.  This is your opportunity to connect twiht Pru and your new crew with these dynamic sessions including live teachings, implementation exercises, accountability and so much more. 

Stay on your toes, as these fast-moving sessions are led by Pru and will help you apply the program content into your business in real time.  

These calls are recorded with a replay available.

High Vibe Community

You can expect to throw down with the very best type of people, in a supportive, creative and game-changing environment.

We know that you need a support crew in your corner to enhance your growth, so in addition to the weekly live calls you'll have access to your crew in the Facebook Group 24/7. 

We know how important community is, so you'll have continued access to this group once the program completes. 

Monthly Accountability Checkpoints

There's no denying that accountability will radically increase your success, so we build in optional Accountability Sessions.

Within a set format, you and your mini-crew will troubleshoot, implement action items, and hold one another accountable. These sessions are intimate and action-orientated. 

We highly recommend participating to expand your network and deepen your connection with a smaller group of founders - just like you. 

Downloadable Resources

Access our complete swag of downloadable resources to grow your team, ready to implement straight into your business.

These are practical tools that will simplify the essential systems that you need to support your growth.

These include Hiring Templates, Roles & Responsibilities Templates, Onboarding Process, Team Meeting Templates, Staff Review Templates, and many more!

12-Months Access

We're making all content from the Training Videos available to you for a full 12 months so that you can revisit the program material at any time.

This will allow you to implement the learnings as you and your business and team grow. 

This ongoing access includes access to all updates to the program content as it continues to grow and expand.

How is this program different?


We're combing profit and purpose for a better future.

For far too long 'doing the right thing' and making a profit have been seen as mutually exclusive, meaning that you can have one or the other - but not both.

This old-school way of thinking is dead.  With brands like Patagonia, Who Gives a Crap, Koala and Thankyou leading the way we can see that bringing profit and purpose together is a powerful combination. In this program we dive deeply into both.

First and foremost we teach you how to embed profit into your business model to make you sustainable, and then we embed purpose into everything you do.

Better for you, better for you business, better for the planet - it's that simple.



The Rise Program is designed for future-thinking founders. We’re here to help the next generation of change-makers and innovators use business as a force for good.


Inside this program you'll embed more profitable and purpose-led in everything you do.


What You’ll Learn:

Let's be clear here, we're teaching you how to build a profitable and purpose-led business.  We kick off with embedding profit into you business model because your business needs to be profitable and sustainable to do good.

Once we've got good profit practices underpinning your foundations we move on to embedding purpose into everything you do, and then back this up with growing your team, your communications and your impact. 

Module One:
Product & Profitability

Say hello to loving your numbers.

Understanding your numbers is true empowerment in your business. We’re going to walk you through the essential numbers you need to know in your business and how to grow them – fast.

We’re talking must-know numbers, financial forecasting, how to price yourself, profit leavers, and the key elements you missed at 'business school' holding you back from earning a truck-load of money.

In this module you’ll learn:

  • The essential formula you need to know to price your services for profit - every time
  • Why Cashflow Forecasting is essential for your business, and how to do it in less than 10 minutes
  • The 5 key profit levers within your business that will radically change your bottom line 
  • How to hire THE RIGHT Accountant + Bookkeeper and why they are essential to the longevity of your business
  • Your Financial Scoreboard – The essential numbers that you need to know about your business to have your finger on the pulse at all times
Module Two:
Path to Purchase

Most founders believe that making more money involves just getting more clients..untrue.

We understand the secret superpower of your ideal client to purchase from you multiple times in their journey - and if you miss them you're leaving money on the table. 

A streamlined client journey experience is both multi-layered and well considered, and when done well will be a complete game-changer for you, your clients, and your bottom line. 

In this module you’ll learn:

  • The power of a well-mapped out product eco-system so that your path to purchase is predictable and highly profitable
  • How to align your sales funnel to your eco-system to ensure a selling system that is highly effective without any fluff
  • Attracting, convert and retain THE RIGHT clients, so that you become irresistible to your target market
  • Our *secret weapon* in sales conversations to turbo-charge your conversion rate
  • Training your clients to create the ultimate experience for both of you, and ensure a tonne of repeat business.
Module Two:
Embedding Impact

This where we identify the impact that you want to make within your business and out in the broader community.

This might look like positively impacting your environment, developing an incredible company culture, or fine-tuning your sustainable supply chain. 

We’ll make sure that you're crystal clear on the big and small changes that you want to see in the world and understand how your business will achieve them.

We take a deep dive into the B Corp certification with an Expert Facilitator, as the leading certification for global best business practice. 

In this module you will:

  • Nail your Company Impact Statement
  • Understand how to balance people, profit and planet in your sustainability and environment planning
  • Where to start in your journey towards better sustainability across all your business activities
  • Essential Steps in the B Corp Certification process
  • Identify the Global Sustainable Development Goals, and how to action them into your businesses for a holistic approach to sustainable management practices
  • Map your impact to maximise your efforts and ensure that everyone is onboard
Module Three:
People + Culture

To grow your business and your impact you’re going to need the right people around you aka your Dream Team.

In this module develop your People Plan, walking you step-by-step through bringing on your team the RIGHT way. From how and where to advertise, through to interviewing, onboarding, team engagement and retention. 

We then dive into Company Culture, the 'secret sauce' in building a brand of the future with the hearts and minds of your team, your suppliers and your community. 

In this module you’ll learn: 

  • Our Company Culture Model, to develop an environment of honestly, integrity and trust
  • The nitty-gritty of HR Foundations including: position descriptions, pay rates, contracts of employment, contractor vs employee, onboarding, the employee lifecycle and much more!
  • The essential policies you need for HR compliance and recommended systems for essential record keeping to keep you out of trouble
  • A step-by-step formula for having difficult conversations 
  • Understanding different communication styles within your team through Personality Profiling techniques
Module Five:
Community + Communications

To lead a movement you’ve got to engage the hearts and minds of your community.

We all know and love brands like Patagonia, Who Gives A Crap, Will & Bear, and many other purpose-driven brands. Yes, they have great leaders and products, but their true magic is in the movement they create. This is where you find out how to do the same with purpose-led marketing and PR.

In this module you’ll learn:

  • How to take your mission and values from inside your business and out with a clever message hierarchy and key targeted marketing channels
  • How to attract the future-driven conscious consumer by weaving your purpose, values and impact into your marketing messages
  • The power of marketing reporting to engage and retain your clients on a values-based level
  • How to PR your Purpose-led brand with Media Maverick Odette Barry
  • How to snag a Journalist's attention and build your own media database so that you can always be your own publicist
So Many
*Bonus* Features

Our key intention is that you feel fully supported within this program to grow and develop your profitable and purpose-led business.

So we've thrown in a bunch of extras for you:

  • Our full swag of resources, including templates for hiring, team engagement, meetings, and many many more.
  • An epic community of like-minded Founders for you to connect and conquer with.
  • Specilaist Maverick sessions where you can pick-the-brains of our experts in residence 
  • Downloadable workbooks and audio recordings to accompany the training videos.
  • Access to all program material across desktop, tablet and mobile devices. 
  • Ongoing access to the Facebook Group so that you can access support from other members at any time.
  • Live online sessions with Pru to sharp-shoot advice specific to you and your business.
  • 'Accountability Sessions’ to make sure that you’ve got the accountability to get things done!

Rise starts in...










You’re ready to step into the big-league.
A sharper edge. A successful business.
A kick-ass life.

Pru has been featured in:

Who is this program for?

If you’re ready to change your business we’re ready for you. 

Smart Startups with Big Vision


If you've got big vision for yourself and your business right out of the gate, you want to get the right guidance onboard to slingshot your growth. A greta mentor and solid community is everything in the early years. 

Purpose-Driven Entrepreneurs 


Because, with your passion and killer knack for business, you’re here to make an impact. Your core mission is future-focused and you just need the guidance and accountability to make it happen.

Business Owners with Bold Ambition


With the drive, motivation and ambition to match. You want to be challenged and shown a better way. You're smart, and we're ready to stretch you, your business, your growth. 

All of this is designed to take you from small business owner to future-thinking entrepreneur, so that you can make your mark, make a profit, and finally make it happen.

Who's running this show?

 Pru Chapman, Founder & Head Hustler
Owners Collective

A client once told Pru that working with her is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, Pru has helped over 15,000 founders launch, leverage, and lead their businesses.

She is the Founder of Owners Collective, a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Her entire operation is B Corp Certified, meaning that the business activities meet the highest environmental and social standard.

With a passion for growth, learning, and spiritual awakening, a Science/Psychology degree and an accreditation in Behavioural Profiling, NLP and numerous therapies under her belt, Pru offers a refreshing and unique mix of science, psychology, mindfulness, insightfulness, disruptive energy and entrepreneurial gusto.  Her sweet spot lies in making creative businesses profitable and has worked to help grow many six, seven and eight-figure businesses including Lululemon, Smack Bang, Wordfetti, Stevie Says Social, Steph Taylor, Dani Venn, and many more.

Pru is dedicated to using business as a force for good she uses her podcast One Wild Ride to showcase forward-thinking founders including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends. This new approach to business has seen One Wild Ride quickly becoming a leading Australian podcast in both the Business and Entrepreneurial categories.

Join Now 

Four-Month Mastermind-Style Profit & Purpose  Program.

Your investment includes all online live sessions, training videos and access to a like-minded founders community. Full 12-months access to video trainings.

Starts 12 September 2022.

Welcome to your new community.

Payment Plan

4 x $1250 + gst

Monthly Payments

  • Weekly live online sessions
  • Weekly training videos
  • Private Facebook group
  • Like-minded community
  • 12-Months access to all video content
  • Payments charged 30 days apart

Upfront Payment

$4750 + gst

**Most Popular**

  • Weekly live online sessions
  • Weekly training videos
  • Private Facebook group
  • Like-minded community
  • 12-Months access to all video content
  • Upfront payment saving of $250 + gst

Super Early Bird Bonus

Sign up before August 27th and you'll get lifetime access to the program!

So every time that we run the program live in the future, you're welcome to join us completely free.

Simply enter your details below to instantly access the code to enter at checkout.


Kind Words ...

Tess Robinson
Founder of Smack Bang


"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible"

Sarah Thornton
Founder of Finders Keepers


"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves"

Anita Siek
Founder of Wordfetti Group


"Contagious energy. Massive up-levelling. And no limitations to your potential. These are the words that come to mind when I think of Pru Chapman from the Owners Collective, my mentor for the last year for Wordfetti"

Get ready to feel different


Imagine how you'd feel running a predictably profitable business, making epic impact.

  • Consistent and predictable cashflow so that you can stop chasing clients, and work on the bigger impact you're meant for.
  • Confidence in leading your team, knowing that you're showing up as the best version of you for the business and your people.
  • Having laser clarity on your numbers, so that you know always know the health of your business.
  • Seeing clients flow seamlessly and confidently through your business, always returning for more because your level of delivery is so good.
  • Being a magnetic brand in your industry that has a steady stream of ideal clients lining up at the door.
  • Earning what you're worth and providing a life that you love for your family.
  • Being proud of your work and yourself for everything you've created. 

How Will You Know It’s The Right Time to Join?


When you know, you know.

Great founders trust their gut - it’s never wrong.

If you’ve got big ambition for your business, and you want epic guidance along the way to get it right, then this program is for you.  

Sure, you could wing it, make mistakes and learn along the way, but we both know that’s not the best option. Why?

Because you’ll waste precious time & money, and miss a whole lot of fun along the way.

Instead, we do it together so that you and your business can thrive - every step of the way.

So let’s dive in together. You learn the right way, in a supportive {and super experienced} environment.



Brands Pru has helped grow:

Join Now 

Four-Month Mastermind-Style Profit & Purpose  Program.

Your investment includes all online live sessions, training videos and access to a like-minded founders community. Full 12-months access to video trainings.

Starts 12 September 2022.

Welcome to your new community.

Payment Plan

4 x $1250 + gst

Monthly Payments

  • Weekly live online sessions
  • Weekly training videos
  • Private Facebook group
  • Like-minded community
  • 12-Months access to all video content
  • Payments charged 30 days apart

Upfront Payment

$4750 + gst

**Most Popular**

  • Weekly live online sessions
  • Weekly training videos
  • Private Facebook group
  • Like-minded community
  • 12-Months access to all video content
  • Upfront payment saving of $250 + gst

20 Places Remaining

Due to the intimate nature of this program numbers are strictly capped.

Expect the Unexpected

This is your new Business Blueprint. We’ll give you the framework you need to make your business profitable and to lead from the front. And because this is an out of the box experience, you'll experience out of the ordinary results.

Here's what you can expect from completing the program:

  • Clear understanding of the numbers in your business and how to grow them
  • Streamlined customer journey to optimise engagement, conversion and sales
  • A succinct Impact Statement to guide everything you do
  • Deep understanding of the B Corp certification
  • Complete 1-Page Business Plan defining your key goals, actions, marketing, pricing and USP
  • Understanding of the nitty-gritty systems and essential record keeping needed to grow your team
  • Meaningful friendships with like-minded founders to celebrate your wins and seek support around your challenges as your entrepreneurial journey unfolds
  • Clarity on your path forward with experienced mentors to guide you every step of the way
  • A model of how to build a company culture of honestly, integrity and epic ideas
  • How to drive engagement and impact through purpose-led PR and marketing activities
  • Understanding how to grow a conscious community around your brand and the bigger business picture

If you’re ready to lead with passion & purpose, we’re ready for you...

What are you waiting for?



Still Have Questions?

We’re happy to help.

Email us at [email protected] or drop a message below

We stand by this program and believe that if you commit to applying the teachings you will achieve results.

We therefore offer a 100% happiness guarantee – if within the first 7 days of the program you are not entirely satisfied we will completely refund your investment.

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