A 4-Month Growth Program


A complete framework
to embed purpose & profit into your business so that you become a leading brand of tomorrow.
 
  
Next intake February 2024.
 
Secure your place

 

Welcome friend.

 

You're smart, ambitious, and ready to grow. You want a business that makes great money, does good in the world, and doesn't burn you out in the process. Around here we take a conscious approach to business growth, so you're in exactly the right place. 

 

The freedom to be you—no compromises, no corporate nonsense.

 

Honestly, we're glad you skipped business school because the current model of business growth is broken. Somewhere between 'do more' and 'be more' unsustainable business became the norm. You've been trying to fit your business into a corporate growth model, and it just doesn't work.  You know there's a better way, and we're here to show you how. 

It's time for a new approach.

  

Your business should light you up, fuel your creative expression, enrich your life with meaningful work and deep relationships, and make great money at the same time.

 

It's time for a new model.

A conscious approach to business growth. 

 

A business model that puts people and planet on equal footing with profit and projections. A new way that ensures everything thrives together, including you and your bottom line. Inside RISE you'll learn how to grow your business the good way.

 

 RISE is a conscious approach to business growth.

I'm ready

Welcome to RISE.

 

This program is designed to fast-track your business growth and your results. We kick off by going right to the core of your business to embed profit and purpose into everything you do.

 

From there we streamline your sales system and then get to growing the people inside and outside of your business. This unique framework will show you exactly how to build a business that's good for you,  good for the world, good for your bottom line - and doesn't burn you out in the process.

Strategic. Sustainable. Spacious.

Together, we'll do it in a way that is high-vibe, practical, and a completely interactive and supported experience. You’ll receive a combination of step-by-step guidance, game-changing live sessions, a truckload of experience, and access to an epic community.

You’ll also get…
 

More than 50+ Training Videos

These super practical videos will walk you step-by-step through how to build a profitable and sustainable business. We'll dive deep into your product and profitability, your client path to purchase, embedding impact into your business model, and the  systems you need to support your growth.

You'll receive 3 X 10-minute training videos each week. 

These are carefully crafted to give you everything you need, and nothing you don't.  You'll feel fully supported in learning the art and science of building a profitable and purpose-led business without the overwhelm.

Dynamic Weekly Live Sessions for 16 Weeks 

This ain't no boring business program, so I'm bringing the teaching to life every week in our online live sessions.  This is your opportunity to connect with me and your new crew with these dynamic sessions that include live teachings and Q&A, implementation exercises, accountability and so much more. 

Stay on your toes, as these fast-moving sessions will help you apply the program content directly into your business in real-time.  

These calls are recorded with a replay available.

High Vibe Community

You can expect to throw down with the very best type of people, in a supportive, creative and game-changing environment.

Having a support crew in your corner will enhance every aspect of your growth, so in addition to the weekly live calls you'll have access to your crew in a chat group 24/7. 

We know how important community is, so you'll have continued access to this group once the program completes. 

Monthly Accountability Checkpoints

There's no denying that accountability will radically increase your success, so we build in optional Accountability Sessions.

Within a set format, you and your mini-crew will troubleshoot, implement action items, and hold one another accountable. These sessions are intimate and action-orientated. 

These sessions further serve to expand your network and deepen your connection with a smaller group of founders - who are just like you. 

Downloadable Resources

Access my complete swag of downloadable resources to grow your team, ready to implement straight into your business.

These are practical tools that will simplify the essential systems that you need to support your growth.

These include B Corp Policies, Hiring Templates, Roles & Responsibilities Templates, Onboarding Processes, Team Meeting Templates, Staff Review Templates, and many more!

Lifetime Access to All Video Content

You get lifetime access to all Training Video content so that you can revisit the program material at any time.

This will allow you to implement the learnings as you and your business and team grow. 

This ongoing access includes access to all updates to the program content as it continues to grow and expand.

Hey, I'm Pru...   

 

I've been growing businesses for a while now, but it wasn't until I was deep in growth that I realised something was terribly wrong. 

From the outside, it looked like the dream. I had created my own business, become a 'go-to' mentor, had a beautiful warehouse space in Byron Bay, and ran back-to-back programs with some of Australia's best creatives. 

But underneath, I was peddling hard. My expenses were through the roof, I was being pulled in a million directions, and my whole life seemed to revolve around work. My relationships were suffering, I was living for my next coffee, and eventually, a health wakeup made me realise that I was trapped in a game of 'more'. I had moved to my dream location and hardly had a minute to enjoy any of it. I knew things had to change. 

And so I set about ruthlessly simplifying my business.  I ended my commercial lease, closed down one of my podcasts (yes I had two), signed off on my last magazine, and even wrapped up the mentoring program I had become known for. I  then went to work rebuilding with only the essential pieces I needed to regrow. 

*Spoiler alert*

In my new streamlined framework, I reduced from six days of work per week to just three, and my work became much more potent. My relationships radically improved, I had more time (and patience) for my family, and my mental and spiritual health had never been better. 

In quitting the old-school relentless growth mindset and streamlining my model everything in my life and business was once able to thrive again. It is this exact framework that I used to rebuild my own business that I'll be teaching you inside RISE. 

Forget about the fancy offices and company cars, the truth is that your business needs three core elements to grow: 

 

Profitable Business Model

 

Straight up we’re diving deep into getting crystal clear on the essential numbers in your business so that you understand your pricing, financial forecasting, profit margins, profit levers and much more. Expect to start loving your numbers as you get the practical knowledge you missed at 'business school' holding you back from earning a truck-load more money.

Streamlined Sales System

 

Say goodbye to a scattergun approach to marketing and trying to be in all the places all at once.  You need a strategic and simplified sales system to attract, convert and deliver to THE RIGHT clients. You'll learn how to streamline this process for maximum impact with minimal steps to position you as a thought leader in your industry. 

People & Culture Plan

 

Whether you plan to build a lean outsourced team or a global empire you need a conscious approach to growing your people. This means a forward-thinking plan supported by solid HR foundations. We underpin this by crafting the right environment internally so that you become magnetic to your clients and community. 

 

Without these three core elements, most Founders make these costly mistakes:

1.  Don't understand the numbers in their business and so they end up swapping time for money leaving them wondering why the bank account is always running on empty

2.  Fail to implement a realistic and profit-driven plan, which results in them hustling month-to-month to pay the bills without ever generating any real profit

3.  Become overwhelmed with all the marketing channels and in trying to be everywhere at once take a scattergun approach to their marketing that fails to deliver consistent and predictable results.

4.  Fail to implement the essential systems a growing business needs to support their team and scale their offering 

5. Don't have a People Plan in place for who to hire and when, leading them to failing to hire and burning themselves out

6.  Get dragged down in the day-to-day running of the business, and lose sight of the bigger reason they got into business - to make their mark and a bigger impact

Inside the RISE program. 

 

What You’ll Learn:

 
We kick off with embedding profit into your business model because your business needs to be profitable and sustainable to do good.

Once we've got good profit practices underpinning your foundations we turn to streamlining your sales system, and then back this up with growing your team, your communications, and your impact. 
 

Module One:
Product & Profitability

Five weeks duration


Say hello to loving your numbers.

Understanding your numbers is true empowerment in your business. You'll learn the essential numbers you need to know in your business and how to grow them – fast.

We’re talking must-know numbers, financial forecasting, how to price yourself, profit leavers, and the key elements you missed at 'business school' holding you back from earning a truck-load of money.

In this module you’ll learn:

  • The essential formula you need to know to price your services for profit - every time
  • The nitty-gritty of profit margin calculations and how to use them to boost your profitability
  • Why Cashflow Forecasting is essential for your business, and how to do it in less than 10 minutes
  • The 5 key profit levers within your business that will radically change your bottom line 
  • How to hire THE RIGHT Money Team and why they are essential to the longevity of your business
  • Setting up your Bank Accounts to prioritise profit in your cashflow
  • Your Financial Scoreboard – The essential numbers that you need to know about your business to have your finger on the pulse at all times
Module Two:
Streamlined Sales System

Five weeks duration


Truth Bomb: You don't need to be 'everywhere' all at once.

Inside this module you'll learn the superpower of a streamlined sales system that not only attracts and converts your ideal clients but also extends the lifecycle of each client to deepen your impact and increase your bottom line.

A streamlined client journey is multi-layered, well-considered, and when done properly will be a complete game-changer for your business. Without it, you're leaving money on the table. 

In this module you’ll learn:

  • My unique framework to attract, convert and extend the lifecycle of your ideal clients to radically increase your profitability.  
  • How to develop a streamlined product eco-system to embed predictability into your business and bottom line. 
  • How to align your sales system to your eco-system to ensure a selling system that is highly effective without any fluff
  • My *secret weapon* in sales conversations to turbo-charge your conversion rate
  • Training your clients to create the ultimate experience for both of you and ensure a tonne of repeat business.
Module Three:
Embedding Impact

Three weeks duration


This where we identify the impact that you want to make within your business and out in the broader community.

This might look like positively impacting your environment, developing an incredible company culture, or fine-tuning your sustainable supply chain. We’ll make sure that you're crystal clear on the big and small changes that you want to see in the world and understand how your business will achieve them.

We take a deep dive into the B Corp certification with an Expert Guest Facilitator, as the leading certification for global best business practice. 

In this module you will:

  • Nail your Company Impact Statement
  • Understand how to balance people, profit and planet in your sustainability and environment planning
  • Where to start in your journey towards better sustainability across all your business activities
  • Essential Steps in the B Corp Certification process
  • A step-by-step walk-through the B Corp process with a Specialist B Corp Consultant
  • Identify the Global Sustainable Development Goals, and how to action them into your businesses for a holistic approach to sustainable management practices
  • Map your impact to maximise your efforts and ensure that everyone is onboard
Module Four:
People + Culture Plan

Four Weeks duration


To grow your business and your impact you’re going to need the right people around you aka your 'Dream Team'.

In this module, we dive into Company Culture, the 'secret sauce' in building a brand of the future with the hearts and minds of your team, your suppliers and your community. 

We then get into the nitty-gritty of building your team including your fundamental HR foundations, people policies, growth strategy and the systems you need in place to support your team to scale.
 

In this module you’ll learn: 

  • Our Company Culture Model, to develop an environment of honestly, integrity and trust
  • The nitty-gritty of HR Foundations including: position descriptions, pay rates, contracts of employment, contractor vs employee, onboarding, the employee lifecycle and much more!
  • The essential policies you need for HR compliance and recommended systems for essential record keeping to keep you out of trouble
  • A step-by-step formula for having difficult conversations 
  • Understanding different communication styles within your team through Personality Profiling techniques
BONUS Lessons and Q&A:
Community + Communications

To lead a movement you’ve got to engage the hearts and minds of your community.

We all know and love brands like Patagonia, Who Gives A Crap, Will & Bear, and many other purpose-driven brands. Yes, they have great leaders and products, but their true magic is in the movement they create. This is where you find out how to do the same with purpose-led marketing and PR.

Purpose-led Marketing with Erin Morris of Young Folks

  • How to take your mission and values from inside your business and out with a clever message hierarchy and key targeted marketing channels
  • How to attract the future-driven conscious consumer by weaving your purpose, values and impact into your marketing messages
  • The power of marketing reporting to engage and retain your clients on a values-based level

Purpose-led PR with Odette Barry of Odette & Co

  • How to PR your Purpose-led brand
  • Snagging a Journalist's attention in a busy media world
  • How to build your own media database so that you can always be your own publicist
So Many
*Bonus* Features

Our key intention is that you feel fully supported within this program to grow and develop your profitable and purpose-led business.

So you'll find a bunch of extras inside to support your growth:

  • Our full swag of resources, including templates for hiring, team engagement, meetings, and many many more.
  • An epic community of like-minded Founders for you to connect and conquer with.
  • Specialist Maverick sessions where you can pick the brains of our experts in residence 
  • Downloadable workbooks and audio recordings to accompany the training videos.
  • Access to all program material across desktop, tablet, and mobile devices. 
  • Weekly live online sessions with Pru to sharp-shoot advice specific to you and your business.
  • 'Accountability Sessions’ to make sure that you’ve got the accountability to get things done
"I wish I had taken this course earlier in my business journey. What I got from RISE is what I've always been seeking. A straightforward, complete and easy-to-follow direction and structure to unstuck myself and my business. This is the first time I've felt this clear about what I'm doing with my business. I was indeed an eye and mind-opening experience, and I'm grateful for the opportunity to be part of it."
 
Malvina, Studio Owner, Melbourne AUS

Who is this program for?

 

Savvy Sole Traders


You've got big vision for yourself and your business right out of the gate, and you want to get the right guidance onboard to slingshot your growth. A great mentor and a solid community are everything in the early years. You'll save time, money, and a whole lot of sanity.  

Growing Companies 


You've got the passion and the killer business skills – that's why you're here, right? You're on a mission, and all you need is a little guidance and accountability to make it big. Lucky for you, scaling gigs is our jam, so you're in the right spot to make it happen!

Purpose-Driven Founders


You've got the fire, the motivation, and the ambition to match. You crave challenges and a bigger playing field to grow and thrive, and we're all set to fuel your evolution while preserving that precious freedom you've worked your butt off to achieve.

How is this program different?

 

RISE is a 4-Month Highly Curated Mentoring Program, specifically designed to help you grow lean, profitable, purpose-led businesses.

It's for those who dare to think differently and refuse to sacrifice their creative souls on the altar of mindless growth. We're talking about building a badass business that aligns with your creative vision, brings in the moolah, and gives you the freedom to be yourself—no compromises, no corporate nonsense.

Having almost 10 years of coaching under my belt I know how to help you stay in the creative zone of your business while building the business that is meant for you - no cookie-cutter approach around here. 

You'll experience a dynamic learning environment with both video learning with live online group sessions to keep the vibe high and you on track to achieving your goals. You'll have access to me every single week to grow your business, your impact, and your bottom line. 

Within a highly curated community, you'll connect with values-aligned business owners who share a similar path to you, ready to support you every step of the way.  

You walk away with a profitable model, a streamlined sales system, a killer culture, and a whole new community of like-minded business friends. 

Better for you, your business, and your bottom line - it's that simple.

 

Join Now

Who's running this show?

 Pru Chapman, Founder & Head Hustler
Owners Collective


A client once said that working with me is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, I have helped over 15,000 founders launch, leverage, and lead their businesses.

I founded Owners Collective, a dedicated community and education hub for purpose-led entrepreneurs, as well as the One Wild Ride podcast and magazine. My entire operation is B Corp Certified, meaning that the business activities meet the highest environmental and social standards.

With a passion for growth, learning, and spiritual awakening, a Science/Psychology degree, an accreditation in Behavioural Profiling, NLP, and numerous therapies under my belt, I offer a mix of science, psychology, mindfulness, disruptive energy and entrepreneurial gusto.  My sweet spot lies in making creative businesses profitable and I've worked to help grow many six, seven, and eight-figure businesses including Lululemon, Smack Bang, Stevie Says Social, Steph Taylor, Dani Venn, and many more.

Personally, I'm dedicated to using business as a force for good she I use my One Wild Ride podcast to showcase forward-thinking founders including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends. This new approach to business has seen One Wild Ride quickly becoming a leading Australian podcast in both the Business and Entrepreneurial categories.

Will RISE work for you?

 

I'm already there!

Kind Words ...

Tess Robinson
Founder of Smack Bang

 

"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible"

Sarah Thornton
Founder of Finders Keepers

 

"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves"

Brands Pru has helped grow:

Join Us

4-Month Growth Program


It's time to grow you, your business, and your bottom line.

Note all prices are GST Exclusive for Australian residents.
(gst will be added at checkout)

Payment Plan

4 x $1250

Monthly Payments

  • Weekly live online sessions
  • Weekly training videos
  • Private chat group
  • Like-minded community
  • Lifetime access to all video content
  • Payments charged 30 days apart
SIGN ME UP!

Upfront Payment

$4750

**Most Popular**

  • Weekly live online sessions
  • Weekly training videos
  • Private chat group
  • Like-minded community
  • Lifetime access to all video content
  • Upfront payment saving of $250 + gst
SIGN ME UP!

Program Plus Pru

$6500

*Limited Places*

  • Two x 45-minute one-on-one Sessions with Pru
  • Unlimited Individual WhatsApp Support from Pru
  • Weekly live online sessions
  • Weekly training videos
  • Private chat group
  • Like-minded community
  • Lifetime access to all video content
  • Upfront payment saving
SIGN ME UP!
"We had our biggest profit month ever last month and it also felt really nice and calm and non crazy. So stoked! I think it is down to being comfy with the new rates we implemented in the RISE program, charging our worth and cutting out unnecessary expenses."
 
Jamie, Studio Owner, NZ

Pru has been featured in:

How Will You Know It’s The Right Time to Join?

 

When you know, you know. 

 

If you’ve got big ambition for your business, and you want epic guidance along the way to get it right, then this program is for you.  

Sure, you could wing it, make mistakes and learn along the way, but we both know that’s not the best option. Why?

Because you’ll waste precious time & money, and miss a whole lot of fun along the way.

Instead, we do it together so that you and your business can thrive - every step of the way.

So let’s dive in together. You learn the right way, in a supportive {and super experienced} environment.

 

Let's do this

Rise starts in...

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Join us

 

 

You're one decision away from everything feeling different:


Life is a series of choices. 

You can choose to stay where you are, or you can choose for things to be different.


There is one simple question to ask yourself...

Where will your business be in 4 months?

 

You don't join RISE

 

  • You can't wrap your head around the numbers in your business, so you try to hustle your growth by bringing on more clients, putting you on the fast track to burnout and broke.

  •  You fail to put together a realistic profit-driven plan, so you’re still hustling month-to-month just to pay the bills, wondering why the bank account is always empty.

  •  You’re completely overwhelmed with all the different marketing channels and in trying to be everywhere at once, you're not seen by anyone.

  •  You drop the ball on setting up the essential systems your business needs to grow, stunting your growth before you even begin.

  •  You have zero time to make a People Plan for hiring the right folks at the right time. So, you either end up not hiring anyone or just hiring the wrong people in the wrong roles leading to impending implosion.

  •  You get caught up in the day-to-day grind of running your biz and lose sight of why you started in the first place and your creative flow in the process.

     

     Essentially everything stays the same and you become more overwhelmed and burnt out without making any significant growth. 

You do join RISE

 

  • You understand your Business Numbers and exactly how to make them grow.
  • You map out a Profitable Product Eco-System that converts your audience into paying customers, and extends their lifecycle to boost your bottom line.
  • You create a Streamlined Sales System so that every piece of marketing you do has a positive ROI
  • You craft a punchy Impact Statement that will define your purpose and shape everything you do.
  • You nail your 1-Page Business Plan, so you're crystal clear on your next steps.
  • You implement a roadmap for building a Productive and Profitable Team
  • You nail the nitty-gritty of HR Foundations (pay rates, contracts, policies and more
  • You get to know the ins and outs of the B Corp certification.
  • You find clarity on your entrepreneurial journey with Experienced Mentors by your side.
  • You make Meaningful Friendships with fellow founders who cheer you on from the sidelines.
  • You build a Company Culture based on honesty, integrity, and epic ideas.
  • You learn the art of Growing a Conscious Community around your brand through purpose-led PR and marketing to connect you to the bigger picture of business.

 

In joining RISE you'll embrace simplicity and confidently implement a creative plan for growth that will enable you to thrive inside and outside of your business. 

RISE is a better way to grow.

It’s time to fuse purpose with profit.

To turn your brand into a business.  

To make your mark AND make great money.

FAQ's.

 

Want to jump on a quick call?


We totally understand that investing in a program is a big deal, so let's jump on a call and check RISE is the right place for you. 

(seriously, no question is too big or small)

Drop your details below and we'll get in touch!

We stand by this program and believe that if you commit to applying the teachings you will achieve results.

We therefore offer a 100% happiness guarantee – if within the first 7 days of the program you are not entirely satisfied we will completely refund your investment.

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