Next intake September 2022

Now is the time for future leaders just like you....


The One Wild Ride Program is designed for purpose-driven leaders. We’re here to help the next generation of change-makers and innovators use business as a force for good. We’re redefining ‘success’ in business, for an impact-led business revolution. 

There’s a business revolution brewing...


A movement of future-focused Founders putting people and planet on equal footing with profit and projections. 

The dreamers, the believers, rebels, and the misfits.

These Founders are flipping the bird to ‘business as usual’ and harnessing business as a powerful force for good. 

They’re making monumental change, and they're ready for you.

Welcome to the Business Revolution


Led by Future-Thinking Founders... 


You know that your business has the power to be a force for good. How? Because you’re an innovator, a leader, and doing what you do like no one else does. You’re on the cusp of something great, huge in fact, and it’s time to take that leap. This course is here to help you lay that next (epic) foundation, for something… big. 


You’re not here for ‘business as usual’, and you’re not playing by the boring (old school) rules. You’re paving a new way, and you’ll do whatever it takes to lighten your environmental footprint, increase your impact, and steer your business towards the future you want to create.

Good business starts with great leadership, and that’s what this program is all about



Great Companies Start With Great Leaders


What do Patagonia, Who Gives A Crap, and Thankyou have in common?


They were founded by regular humans ready to do incredible things. These Founders knew that they could be more and do more – and so they did. 

But they didn’t do it alone.

It takes a village, and building a change-making company takes a leader who can unite their team and community into action.  

Yes, it starts with big vision.  But dig a little deeper and you’ll find a founder who has honed their skills in leadership. These leaders have learnt how to hire and develop the right people, how to inspire people into action, and what to do when the whole thing looks like it’s going pear shaped. 

Great leadership is learnt, and we’re here to teach you how.

In this program you’ll learn you how to win the hearts and minds of your people, so that together you can not only build a business that you’re immensely proud of, but also create {epic} big and small change along the way. To be able to look at yourself in the mirror at the end of each day and know that you gave it everything you could – and you did good.  For your people, the planet, and your company profit.

Your (new) Business Blueprint


We’ll give you everything you need to lead your business from the front and teach you how to: 

  • Identify your impact and lead your people with purpose 
  • Implement the systems & strategies to support and scale your team
  • Understand the nitty-gritty of who to hire, when to hire them, and how to make sure that you seamlessly onboard them into your team and big vision
  • Navigate when things go pear-shaped, including how to have challenging conversations, the legalities of hiring and firing, and putting healthy boundaries in place to protect you and guide your team
  • Build a courageous company culture of honestly, integrity and epic ideas
  • Grow a conscious community around your brand and the bigger business picture

One Wild Ride - The Program

Program starts in....









To Make A Big Impact You Have To Get The Small Stuff Right


Let’s get one thing straight - this ain't no ‘air-fairy’ leadership program.  This very practical course is also going to cover the ‘on the ground’ essentials that you need to build your team.

We’re talking who to hire, when to hire them, and how to onboard them so that they know the beating heart of your business. Next, we’ll dive into how to develop your people, build team cohesion, and make sure that your team are bringing their best work {and ideas} to the table, everyday.

Inside the program you’ll receive step-by-step instructions, a complete swag of templates ready to implement into your business, and the systems and structures that will set you up to support and scale your team well into the future.

With this approach you’ll attract, retain, and grow tours business with the best talent out there.  Even if impact isn’t your jam, you’ll find out exactly how to build a rockstar team right here.

I'm Ready to Make Big Impact

What Happens When You Learn To Lead with Confidence?


Confidence is everything in leadership, and no, it doesn’t come naturally to everyone. 

Let’s be honest - leading a team of people can be exciting and exhilarating, and also terrifying and completely intimidating. Great leaders make it look natural, but you can be sure that they learnt a thing or two along the way.

By getting practical leadership skills onboard to can expect to:

  • Lead your team with clarity, vision and confidence
  • Build your team in a calm and coherent way, so you get the right people and skills onboard
  • Understand different personality types and how to communicate best with them so everyone thrives
  • Feel confident having challenging conversations when your team is not operating at its best
  • Build a company culture built on trust, respect and integrity
  • Have the ongoing systems in place to support and scale your business, your team and your mission


I'm ready to lead from the front, count me in!

Remember How You Got Here
(And what
there could look like)

Without having to go it alone. 

This program is for you if:

You’ve already paved your own path, and you’re hell-bent on doing more, being more, and living that purpose-driven life. 

But… What's your next big move? You know the kind of business (company/empire) you could be. But lately, that question of where to next is getting a little more complex than just a simple step forward. 

You get that culture is king when it comes to balancing people, profit, and the planet, but… what does that really mean?

And how (the hell) do you go about doing… whatever that is. You know that you're all in and that trail-blazing in business is your jam...if only someone would tell you HOW to do it.

 You know you’re destined to lead a movement (it’s the rebel in you) and you’re READY to take that next leap.

But how do you lead your team with confidence (because you know it takes a village) and get everyone else to jump on board the crazy wild ride you’re living?
Help please? 

You’re stuck on how to grow and lead your team (the school of ‘wingin-it didn’t quite cover off on that) and navigating the who from the huh is starting to feel like head-butting a brick wall.

You're trying, but flailing, and you need a leg up in this leadership game. You just want someone to show up with ALL the answers.

We created this course to help future-thinking entrepreneurs lead their team and a business revolution. We’re for game changers, brand leaders, daring disruptors, conscious humans, and keepers of wild ideas. 

A leadership revolution?

This is your kind of party.


If you’re ready to change your business {and the world} we’re ready for you.

We've designed this program for:

Small Business Owners with Big Ambition


With the drive, motivation and ambition to match. You're smart, and you know how much better this ride will be with an epic support team around you.

Purpose-Driven Entrepreneurs 


Because, with your passion and killer knack for business, you’re here to make an impact. Your core mission is future-focused for the good, the best, and the better.

Future-Focused Managers


Behind every great leader is a talented team. But knowing how to manage a pool of talented like-minds takes confidence, know-how and the drive and optimism to match.

Join the Waitlist

Be the first to know when we open registrations for next intake. 

12-Week Purpose & Profitability Program

Commencing 12 September 2022.

What You Get:

Full Training Videos

These super practical videos will walk you step-by-step through how to become a Purpose-Driven Leader. We'll dive deep into leading yourself, your team, implementing the systems to support your growth, crafting courageous culture, and expanding your impact out into your community.

We’ve carefully crafted the ultimate series of Masterclasses to give you everything you need, and nothing you don't.  You'll learn the art and science of great leadership.

Live Q&A Sessions 

We know you’ve got SO many questions on your specific leadership style, so we have fortnightly Q+A Sessions where you can get all your questions answered. 

Led by Pru these sessions will help you sharp-shoot any questions you have specific to you and your business.

These calls are recorded with a replay available. If you're unable to attend live you can submit your questions prior and watch the answers on the replay.

Action Calls

We know that accountability radically increases your success, so we offer *optional* Action Groups.

Within a set format, you and your mini-crew can troubleshoot, implement action items, and hold one another accountable.

These sessions are intimate and action-orientated.  We highly recommend participating to expand your network and deepen your connection with a smaller group of founders - just like you. 

All Our Downloadable Resources

Access our complete swag of downloadable resources to grow your team, ready too implement straight into your business.

These are practical tools that will simplify the essential systems that you need to support your team growth.

These include Hiring Templates, Roles & Responsibilities Templates, Onboarding Process, Team Meeting Templates, Staff Review Templates, and many more!

Private Leaders Facebook Group

You can expect to throw down with the very best type of people, in a supportive, creative and game-changing environment.

We know that you need a support crew in your corner to enhance your growth, so you'll have access to your crew in the Facebook Group 24/7. 

We know how important community is, so you'll have continued access to this group once the program completes. 

12-Months Access To All Content

We're making all content from the Training Videos available to you for a full 12 months so that you can revisit the program material at any time.

This will allow you to implement the learnings as you and your business and team grow. 

This ongoing access includes access to all updates to the program content as it continues to grow and expand.

Who's running the show?


A client once told Pru that working with her is like hauling your ass through an intense Crossfit session followed by a double espresso and a lazy triathlon after that. With more than 15 years experience in business strategy, psychology and leadership development, Pru has helped over 15,000 founders launch, leverage, and lead their businesses.

She is the Founder of Owners Collective, a dedicated community and education hub for purpose-led entrepreneurs, as well as the host of the One Wild Ride podcast and magazine. Passionate about using business as a force for good she uses One Wild Ride to showcase forward-thinking founders who place people and planet on equal footing with profit and projections. She has both interviewed and worked with leading purpose-driven brands including Patagonia, Thankyou, Who Gives A Crap, Koala, TOM Organic, Xero, Sendle, Afends and many more.

With a passion for growth, learning, and spiritual awakening, a Science/Psychology degree and an accreditation in Behavioural Profiling, NLP and numerous therapies under her belt, Pru offers a refreshing and unique mix of science, psychology, mindfulness, insightfulness, disruptive energy and entrepreneurial gusto.

Off duty she loves nothing more than a double-shot piccolo, post surf in her hometown of Byron Bay.

What You’ll Learn:

Module One:
Leading You

Discover the art of leadership, and how to harness your unique talents to lead your team in a way that is unique to you.

We’re not cookie-cutter versions of one another, and so your leadership style should be as unique as you are.  This means drilling down into what really lights your fire and the superpowers you bring to the world.

We'll explore your gifts, talents,  passions, and how you can double down on your sweet spot to become the best leader you can be.

In this module you’ll learn:

  • The mindset and behaviours that define purpose-led leadership
  • How to uncover your unique style of leadership 
  • How to develop your long-term strategy and daily leadership habits
  • To define your vision, values, and actionable plan
  • Your unique personality profile and how this affects your leadership strengths and weaknesses

Module Two:
Embedding Impact

This where we identify the impact that you want to make within your business and into the community.

This might look like positively impacting your environment, developing an incredible company culture, or fine-tuning your sustainable supply chain. 

We’ll make sure that you're crystal clear on the big and small changes that you want to see in the world and understand how your business will achieve them.

In this module you’ll learn:

  • How to balance people, profit and planet in your sustainability and environment planning
  • Understanding the Global Sustainable Development Goals, and how to action them into your businesses for a holistic approach to sustainable management practices
  • Steps to certification (using B Corp as example) and whether it's right for you
  • Complete your Company Impact Statement
  • Map your impact to maximise your efforts and ensure that everyone is onboard
  • Nail your Action Plan, by articulating all the important pieces in our unique One-Page Plan  

Module Three:
Leading Others

This is where the rubber hits the road, leading your people inside your business.

Streamlined systems are the absolute engine room of your purpose-driven business. These systems will set your people up to fuel your business impact. 

In this module you’ll learn: 

  • Fundamental HR Foundations 
  •  HR Policies & compliance training
  •  Developing a HR People Plan for your Business
  •  Position descriptions
  •  Setting Salaries / applying awards 
  •  Contracts of employment 
  •  Overview of the employee lifecycle 
  •  Prioritising your people plan to scale your business
  •  Onboarding to set your employees up for success
  •  The importance of record
  •  Systemising your HR Processes for scale 
  • The essentials HR Information System to setup your team for scale 
  • The daily, weekly, and monthly processes  you need to set your team up for crazy wild success
  • Contractor vs Employee - what you need to know
  • A step-by-step formula for having difficult conversations 

Module Four:
Developing Culture

Culture doesn’t just appear, it’s developed.

We’ve all had epic and awful experiences with company culture.  Get it right and it is the wind in your sails, guiding you, your team, and your community to new heights.  That’s exactly what we’re teaching here. 

In this module you’ll learn:

  • How to develop an internal culture of honestly, integrity and trust
  • Building an environment of open feedback for you and the team to new heights
  • Understanding different communication styles through Personality Profiling and harnessing them to get the best out of each team member
  • How to encourage creativity in your culture and build a company of shared ideas
  • How to evolve and grow your team on a daily, weekly and monthly basis
  • Engaging your team in the company vision & misison

Module Five:
Building Community

To lead a movement you’ve got to engage the hearts and minds of your community.

We all know and love brands like Patagonia, Who Gives A Crap, Will & Bear, and many other purpose-driven brands. 

Yes they have great leaders and wonderful teams, but what is the ‘special sauce’ that really development a movement, a following behind them?  This is where you find out.

In this module you’ll learn:

  • How to take your mission and values from inside your business and out into your community through succinct messaging
  • Understanding the key elements good messages need to spread
  • Exploring the difference between community engagement tactics and strategy
  • Expanding your mission to your customers, clients, community, supply chain, stakeholders and beyond



  • Our full Swag of Leadership Resources, including templates for hiring, team engagement, meetings, and many many more.
  • An epic community of like-minded Founders for you to connect and conquer with.
  • Specific advice from experts in their fields.
  • Downloadable workbooks and audio recordings to accompany the training videos.
  • Access to all program material across desktop, tablet and mobile. 
  • Ongoing access to the Facebook Group so that you can access support from other members at any time.
  • Live Q+A calls with Pru to sharp-shoot advice specific to you and your business.
  • ‘Action Groups’ to make sure that you’ve got the accountability to get things done!

Join the Waitlist

Be the first to know when we open registrations for next intake. 

12-Week Purpose & Profitability Program

Commencing 12 September 2022.

How Will You Know It’s The Right Time to Join?


When you know, you know.

Great leaders trust their gut - it’s never wrong.

If you’ve got big ambition for your business, and you want epic guidance along the way to get it right, then this program is for you.  

Sure, you could wing it, make mistakes and learn along the way, but we both know that’s not the best option. Why?

Because you’re dealing with REAL people.

This ain’t like putting out an insta post and seeing if it’ll fly - these are actual people you’re dealing with, and the success of your business (and your mission) absolutely depends on getting it right.

And you know what? 

Making mistakes the you’re dealing with people is expensive - financially AND emotionally,  so it’s not worth mucking around.

Instead, when we do it together, we’ll teach you the essentials and then keep the bumpers on while you find your feet so that you and your team can thrive - every step of the way.

So let’s dive in together. You learn the right way, in a supportive {and super experienced} environment.



If you’re ready to lead with passion & purpose, we’re ready for you...

What are you waiting for?

Join the Waitlist

Be the first to know when we open registrations for next intake. 

12-Week Purpose & Profitability Program

Commencing 12 September 2022.

What Future-Focused Leaders Are Saying...

Tess Robinson
Founder of Smack Bang


"Pru helped me take Smack Bang and my own sense of self to the next level. Over the years, she has become an extension of business, pushing and stretching me to greater things, things beyond my wildest dreams. She has helped me fast-track my own independence, leadership and entrepreneurialism fastest that I ever thought possible"

Anita Siek
Founder of Wordfetti


"Contagious energy. Massive up-levelling. And no limitations to your potential. These are the words that come to mind when I think of Pru Chapman from the Owners Collective, my mentor for the last year for Wordfetti"

Sarah Thornton
Founder of Finders Keepers


"Working with Pru and being a part of the Owners Collective has been an absolute game changer! We feel like Pru is our secret weapon and has helped us identify areas for growth, build strategy, deal with weaknesses and align with our purpose. All while empowering us to drive our business growth and be the best versions of ourselves"



Still Have Questions?

We’re happy to help.

Email us at [email protected] or drop a message below

We stand by this program and believe that if you commit to applying the learning’s in this program you will achieve results.

We therefore offer a 100% happiness guarantee – if within the first 7 days of the program you are not entirely satisfied we will completely refund your investment.

Sign Me Up